ASU Lodestar Center

MARCH 4, 2011

Consider the following: On the same day in the fall of 2007, two contradictory newspaper headlines accompanied high profile, front-page articles in both the East Valley Tribune and the Arizona Republic. The headline in the East Valley Tribune was, "More Arizona public schools are excelling." Schools are Failing or Lagging."

Research 40

Research Arts Arizona Data 40

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 2, 2006

Wikipedia's definition of widget also points to some popular, cultural, and technical, including: A comic book character and copyrighted image. Streaming Headlines or Other Content from other Blogs or Links. - There are beer widgets that create foamy heads in a canned beer, with the first one patented by Guiness.

Widget 61

Widget Screencast Wikipedia Headline 61

See3

DECEMBER 12, 2007

Here’s today’s headline for you: NEARLY 95% OF EMAIL IS JUNK Nearly 95 percent of the e-mail sent in 2007 has been “spam,&# junk advertising loathed by its recipients, according to a report released Wednesday by a US Web security firm. Because email… what’s the technical term?… … sucks.

Social Media 40

Social Media Somalia Myspace Marketing 40

See3

AUGUST 9, 2007

Seeing the headlines, “ Johnson & Johnson Sues Red Cross Over Symbol &# it is easy to say look at the big bad corporation going after the poor nonprofit. They have been totally fine with it being used by the American Red Cross, until now. I am not sure that’s the case here.

Nevada 40

Nevada License Companies Product 40

Care2

MARCH 4, 2009

5) Use Compelling Images And Headlines: Images can help draw your readers in and help connect them to your organizations mission and initiatives. Also try and use headlines, par"you" or "your" where possible. My post can be read at [link] May 2, 2009 | param Copyright © 2008, Care2.com Thx for enriching my knowledge.

Social Media 38

Social Media Content Practice Web 38

Care2

JANUARY 15, 2009

Headlines should be short. January 22, 2009 | Jill Foster Copyright © 2008, Care2.com Ask them what they like and dislike about your current e-newsletter. Short And Scannable: Develop a style guide and make e-newsletters concise, to the point and scannable. Many e-newsletters are too long and not well organized.

Newsletter 51

Newsletter Social Media Advocacy Tips 51

Care2

FEBRUARY 7, 2009

Although sadly our unabbreviated name is too long to fit the 25-character limit on ad headlines.) March 9, 2009 | Abigail Hirsch Copyright © 2008, Care2.com yes, we do run ads using our organization’s name, and its common misspellings, as keywords. Has this happened to anyone else?? All rights reserved.

Google 31

Google Grant Adwords Social Media 31