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Integrated Marketing: Nirvana or Illusion

NTEN

Tad Druart, Convio. While online fundraising continues to be a growth engine for many nonprofit organizations, the data -- real and anecdotal -- shows that engaging constituents through an integrated, multi-channel approach provides the greatest return over the life of most supporters. Integrate your people.

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Convio Releases Nonprofit Online Marketing Benchmarks Study - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

60) Search « SXSW Panels Offer Key Advice to Nonprofits | Main | GuideStar Study Says Nonprofits Need to be Transparent » Wednesday Mar 25 2009 Convio Releases Nonprofit Online Marketing Benchmarks Study Wednesday, March 25, 2009 at 10:02PM | by Allyson Kapin Allyson Kapin, Editor-In-Chief ‘Tis the season for benchmark studies.

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Platforms break open!

Zen and the Art of Nonprofit Technology

At first blush, although Kintera officially got out the door first, announcing Connect weeks ago, and delivering the APIs and docs on Friday, their play is a good start, but Convio, announcing Open tomorrow, appears to be ahead in terms of providing real openness. Convio has, seemingly, gotten some serious Web 2.0 apps out there.

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Tips to Boost Your Online Fundraising

Care2

Using the Internet to Raise Funds and Build Donor Relationships: Tools, Tips and Techniques for Boosting Donations , a new handbook from Convio, will help your organization see the big picture and create effective strategies for long-term success.

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It's a Multi-Channel World

Connection Cafe

And all of this happens fairly seamlessly - to the two of us, it's just one big long conversation even though each piece of it happened using eight different communication methods - or "channels.". It's a similar situation for nonprofits - we have so many methods to communicate with constituents. Such as: email. direct mail.

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Major Donors are Multichannel

Connection Cafe

If you've read our major donor study The Wired Wealthy: Using the Internet to Connect with Your Major and Middle Donors , published in 2008 by Convio , Sea Change Strategies , and Edge Research , then you already know a few important things about major donors: half of wired major donors say that online giving is their preferred giving method.

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Facebook ROI: Not Just a Myth

NTEN

If you're on Convio, sourcing Facebook recruits is easy. It's critical for us to leverage alternative methods in order to maintain our level of influence. In fact, if you're using Facebook correctly, it should be strongly integrated with your email campaigns and BOOST overall campaign response. So, Facebook shows potential.

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