Nonprofit Tech for Good
MARCH 17, 2020
In many cases, it would be a much more efficient use of time to cut way back on organic posts, and instead concentrate on developing a few really effective, conversions-focused ad campaigns. . If you tell it to get conversions, it will find the people who will actually convert. . Let the different headlines test for a week.
sgEngage
AUGUST 23, 2023
Capture attention with your headlines. Luckily, Google offers a feature that will cycle through headlines and descriptions. Even if you drive sufficient traffic and clicks, conversions are the ultimate testament to your ads’ effectiveness. Potential Cause: Ineffective Landing Pages Landing pages can cause low conversions.
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M+R
JANUARY 24, 2022
That’s why so many email messages begin “Dear <First_Name> ” It’s why ads are targeted based on demographics and user behavior, and why remarketing is a powerful tool. This understanding can include multiple dimensions: Demographics, including race, ethnicity, gender, class, age, and more. Source: World Wildlife Fund.
Media Cause
FEBRUARY 27, 2024
It’s incredibly important to acknowledge the overall public mindset and recognize the ever-evolving environment that your nonprofit currently exists in; but, it doesn’t need to completely define your organization or the conversation you’re having with your audiences. At the forefront of all communication, know your audiences.
Media Cause
JUNE 20, 2023
Instead, Gen-Z led efforts have been able to grab headlines and achieve victories in areas where established efforts have failed. Somehow conservative extremists being outwitted by teenagers makes the victories more headline worthy – garnering them even more resources and support. A few of Gen Z’s major advocacy wins: Raising $2.3M
Media Cause
JANUARY 18, 2022
Detailed Demographics: homing in on specific age groups, genders, household incomes, etc. . Similar to the visually appealing and highly adaptive Responsive Display Ads, Google Discovery Ads use a combination of headlines, descriptions, and branded imagery to render natively across Google properties. Types Of Discovery Ads.
Whole Whale
SEPTEMBER 8, 2023
What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.”
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