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Event Marketing 101 – Guide & Strategies

AccelEvents

No matter what this year brings, event marketing is an effective marketing tool for brands to have in their arsenal. What is Event Marketing? Event marketing is where brands use a conference, webinar, trade show, or exhibition to connect with their audience. . Why is Event Marketing Important?

Marketing 119
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Are Associations Losing Their Members’ Trust?—The Leadership ColLAB Explores This Critical Question

.orgSource

She is a futurist and avid consumer of the latest research, data, and provocative insights from industry thought leaders. Sharon notes that 50-year longitudinal studies from Gallop Poll, NORC’s General Social Survey, Harris Poll, and Edelman Barometer, find that trust in public institutions and their leaders has declined steadily.

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Nonprofit Merchandise: How to Market Your Products

Media Cause

Asking for donations where supporters receive no tangible products or services in return has likely already made the challenges of marketing apparent. Marketing has only gotten more complex over the years as nonprofits need to consider digital promotional methods such as SEO , social media presence, and targeted online advertisements. .

Product 52
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Thursday Thoughts: engaging advocates all year round

EveryAction

MESG Marketing Mary Getz, principal and founder Yes, it’s true—when an issue is breaking there is a flurry of activity. We asked our partners, what are some ways organizations doing advocacy can consistently engage supporters and keep them ready to take action with you, even outside of crisis moments? Here’s what they said.

Advocacy 143
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More fundraising software = more data headaches

3rd Sector Labs

Next, email marketing and multi-channel marketing systems. It is not unusual for large nonprofits to end up with 2 CRM systems, an event management system, one or more volunteer management systems, 2 or 3 email marketing accounts, and multiple additional databases that store all sorts of ad hoc data. There’s a lot.

Software 161
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Technology, data and fundraising: is it getting too complicated?

3rd Sector Labs

Over the past 10 years, the industry has been introduced to a lot of new technologies – dynamic website content management, CRMs, email marketing, multi-channel marketing, event management, social, etc. Note Q2 in the poll. Speaking as a data consultant, not a fundraising consultant, the solution isn’t easy.

Data 148
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Consumer Attitudes Toward Mobile Giving

NTEN

Research firm Quorus Consulting Group polled 2,003 teens and adults in April 2011. give campaigns with cross-channel marketing activities that include television, radio, print media, events, and viral, word-of-mouth promotions. Charities must market their text-to-give campaigns to increase the likelihood of positive outcomes.