Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 12, 2012

The mission of Upwell is to condition the climate for change in marine conservation, and ready people to take action. This bold project is incubated by Ocean Conservancy , and made possible by grants from the Waitt Foundation and other donors. 5 Big Listening Helps You Identify Which Angle of Your Issue Has the Best ROI.

Conservancy 112

Conservancy Measure Conversation Nonprofit 112

Nonprofits Source

APRIL 19, 2017

Result: 63% more donations, 55% higher conversion rate and a 2X ROI. Saw a 2X ROI on ad spending. From an economic standpoint, the potential ROI is amazing. For A/B split testing, the dashboard provides impression and click-through metrics to maximize conversion. 7 Online Fundraising Ideas (That Actually Work): 1.

Ideas 111

Ideas Donation Online Strategy 111

NTEN

NOVEMBER 3, 2008

It may be easy for big groups, with photogenic interests -- like the National Wildlife Federation's Wildlife Habitat program or The Nature Conservancy's nature picture contest -- to use something like Flickr, but you're too small? Determine the ROI of Social Media. What's that you say? Balderdash! Or the Women's Museum.

Technology 36

Technology ROI Flickr Social Media 36

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 17, 2008

On Tuesday, I will have the honor of presenting at the E-Metrics Conference with Jonathon Coleman, Nature Conservancy and Laura Lee Dooley. World Resources Institute - two of the savvy and smart nonprofit social media practitioners who are also metrics geeks.     What a combination!

Social Media 50

Social Media Hawaii Media Honolulu 50

Bloomerang

JANUARY 22, 2024

World Wildlife Fund Mission statement: The mission of World Wildlife Fund is to conserve nature and reduce the most pressing threats to the diversity of life on Earth. Bloomerang’s donor database also includes an interactive dashboard to monitor metrics like donor retention, incoming donations, and campaign progress.

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Nonprofit Files Policy Software 83

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2008

Colleagues Jonathan Coleman from the Nature Conservancy and Carie Lewis from the Humane Society are also mentioned and quoted extensively. Measuring the ROI by dollar amounts as the key metric needs to be balanced with using metrics like increased conversions (email list sign ups), measurable word-of-mouth, or improvements in online buzz.

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Social Network Benefit Network Organization 50

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

Nonprofit Social Media ROI and Adoption Issues The meme of the last week continues with a look at specific metrics like engagement. A short case study about the Nature Conservancy uses e-metrics. Need to catch up last week's ROI conversations so you can jump in - start here.

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Convio API Nptech Summary 50

Care2

MAY 31, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!"

National 28

National Social Media Service Advocacy 28

CauseVox

JUNE 1, 2021

Source: Casa Congo, School for Conservation). Peer-to-peer (p2p) is one of the best and fastest growing fundraising mechanisms with an even better ROI. 5) Fundraising Metrics. The most straightforward performance metric is the dollar amount raised. The second metric is the impact created by donors as part of the campaign.

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Websites Fundraising Site Create 52

Achieve

JULY 14, 2022

The best part: Email marketing is inexpensive and likely to result in a high return on investment (ROI). . Let’s say your nonprofit specializes in wildlife conservation and you want to grow your donor base. Email 4: Give insight into the day-to-day costs of conservation and invite your subscribers to donate or set up a recurring gift.

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email Support Newsletter Rate 52

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2008

Jonathon Colman is the Associate Director of Digital Marketing for The Nature Conservancy, where he works on a team that is charged with the strategic marketing and promotion of The Conservancy's primary web site, nature.org. Social Media tools during your time with The Nature Conservancy. What metrics?

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Social Media Green Digg Stumbleupon 62

Michael Stein's Non-profit Technology Blog

NOVEMBER 4, 2006

But $600 is a lot less than $6000, and we are planning a big trip later this year (more on that in these pages soon) , so we opted to conserve cash and make the minimal repair. But the non-profit, especially the smaller organization, is less likely to have their hands on the metrics that enable this sort of ROI calculation.

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ROI Metrics Conservancy Profit 40