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Google Analytics and Benchmarks: HAWK

M+R

You can use this handy template as a model of relevant UA data to archive (monthly total visitors, organic visitors, pageviews and donations) and follow the Benchmarks instructions on how to pull this data. In past Benchmarks reports we sometimes included year-over-year comparisons for website data.

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Strategic Fundraising For Small Arts + Culture Nonprofits

Bloomerang

Small nonprofits face even more challenges when it comes to securing funding in comparison to larger organizations—from low donor retention rates to limited resources to an overall lack of unrestricted funding. Implement tools like donation forms , event software , and other online platforms to streamline fundraising efforts.

Arts 74
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Give Your P2P Events New Energy with Activity Tracking

sgEngage

If you have donated money to a quirky aid event focused on snorkeling or a unique chess fundraiser, you know that fundraising events have evolved far beyond the typical 5K runs, cycling events, and charity walks. And they will donate. Build the right-fit event and they will come.

Track 99
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Key End of Year Giving Trends: Giving Tuesday vs. December 31

Qgiv

The last three months of the year are often the most important for nonprofits because of the rise in donations compared to the rest of the year. As always, make sure you account for your organization’s unique history by taking any giving trends found in your donor database into consideration alongside this industry comparison.

Trend 52
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Donor Management Software: Buyer’s Guide + 16 Top Solutions

Bloomerang

Each profile shows the donation history of each donor, their contact and demographic information, and each interaction they’ve had with your organization in the past (emails opened, calls-to-action taken, events attended, etc.). This will help you make direct comparisons after you’ve received a demo of each. Fundraising metrics.

Software 105
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How to Prepare Donor Data Reports for Your Board Members

Bloomerang

At most organizations, board members play a direct role in fundraising —whether that’s sending donation appeals, participating in events, meeting face-to-face with major donors, or expressing gratitude after a donation is made. Total number of donations: the number of donations that were made. Great question!

Report 125
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Here’s How Each Member of Your Nonprofit Staff Fuels Fundraising Success

Classy

Nonprofits who get more of their staff involved in their online fundraising strategy prove to be more successful in driving donations. Working as a team to maximize donations benefits your nonprofit’s mission and overall financial health. . Download The Nonprofit’s Donation Page Checklist. Database Owners.