article thumbnail

Google Analytics and Benchmarks: HAWK

M+R

Analytics are a critical tool for digital markers, so what’s changed with tracking from GA4 to UA? GA4 tracking will still use cookies where they are available (although cookies are generally less and less available), using “Google signals” from users who have opted into ads personalization and Google profiles. We’ll wait.

article thumbnail

Social SEO and the Rise of Alternative Search

Media Cause

Whether you’re a seasoned marketer or a digital novice, SSEO (social search engine optimization) holds the keys to a more visible and influential online presence for your nonprofit. Social media profiles consistently secure prominent positions in search results. Is TikTok or Instagram a true search engine in comparison to Google?

Search 59
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Nonprofit CRM: Comparing the Top Solutions for Nonprofits

DNL OmniMedia

We’ve created this guide to nonprofit CRM options, through which you’ll review the basics of CRM software and a side-by-side comparison of the top solutions through the following points: Overview of CRM for Nonprofits. Nonprofit CRM Comparison: Top 7 Solutions. Nonprofit CRM Comparison: Top 7 Solutions. Donor management.

article thumbnail

So Your Issue is on the Docket: A SCOTUS Media Checklist, Part One

M+R

Consider ensuring board members, major donors, and other high-profile surrogates in your network are getting updated messaging regularly. The last thing you want is for your opposition to have a highly visible, well-branded presence outside, and for your movement to look small and scattershot by comparison.

Issue 85
article thumbnail

Nonprofit Marketing: How Technologies Will Change the Future

Nonprofits Source

To help nonprofits understand the tools available to them and how they can be incorporated into their digital strategies , this guide will explore three uses of modern nonprofit technology. Donor Analytics Tools Nonprofits need to know who their donors are, what gift amounts to request, and when and how to request those gifts.

article thumbnail

We’re 39 percent similar; how can we be exponentially better?

Candid

Organization’s DUNS Number and/or GuideStar profile. Over the past two years, philanthropy has asked important questions about equitable access—access to adequate funding, access to digital tools, access to power. Key Contacts Contact Information. Key Program Staff Resumes/CVs. Organization’s Contact Information. Research funding.

article thumbnail

Unicef’s Little Bet on Pinboard

Beth's Blog: How Nonprofits Can Use Social Media

I’m now on the prowl for examples from the nonprofit world of “Little Bets” and was excited to read about how Unicef created a fictional profile for a 13-year-old girl named Ami Musa, from the poor, war torn African country of Sierra Leone. This is true in the digital and communications teams too.