Care2

SEPTEMBER 4, 2007

Topics covered: Leveraging demographics Retaining donors Harnessing email Synchronizing media Acquiring new donors Here are some highlights to tempt you into reading further. If the coding and HTML are outdated, the search engines wont be able to find your site as well. 60) Search « Get a Google Earth Pro License for Free!

Social Media 28

Social Media Internet Advocacy Case Study 28

Care2

MARCH 23, 2009

Avoid using image or flash-based navigation in your site. This will make it easier for search engines to crawl and understand your site. Its also typically easier for site visitors to use and is more accessible. An XML sitemap can provide search engines with important information about your site and improve your search rankings.

Social Media 31

Social Media Advocacy Case Study Online 31

ASU Lodestar Center

JUNE 10, 2011

We welcome your comments and feedback. Thats a delicious mystery, but Ill let the Arkansas people, or the organizations donors, worry about it. Long overdue, the IRS finally pulled the trigger. The one that Lets Bring them Home advertises doesnt actually turn up a registered charity. Thanks for your keen insights!

Research 92

Research Arizona Arkansas Phoenix 92

Care2

NOVEMBER 15, 2007

60) Search « A Procrastinators Guide to Year-End Fundraising | Main | Five Tips for Online Fundraisers from a Direct Mail Dinosaur » Thursday Nov 08 2007 MySpace.com: A Place for Donors? How many comments do nonprofits have? The average was 797 comments, while the median was 74. " comments.

Social Media 28

Social Media Place Myspace Advocacy 28

Care2

JUNE 5, 2009

Websites like Facebook, MySpace and YouTube are among the top 10 most trafficked sites in the US. Clearly the Internet has transformed how nonprofits communicate with their activists and donors. You can also use social networking sites as a teaser to promote your campaigns with links back to your action pages.

Social Media 47

Social Media Online Advocacy Media 47

Care2

AUGUST 17, 2007

Topics covered: Leveraging demographics Retaining donors Harnessing email Synchronizing media Acquiring new donors Here are some highlights to tempt you into reading further. If the coding and HTML are outdated, the search engines wont be able to find your site as well. 60) Search « Get a Google Earth Pro License for Free!

Social Media 28

Social Media Internet Advocacy Case Study 28

Care2

NOVEMBER 8, 2007

60) Search « A Procrastinators Guide to Year-End Fundraising | Main | Five Tips for Online Fundraisers from a Direct Mail Dinosaur » Thursday Nov 08 2007 MySpace.com: A Place for Donors? How many comments do nonprofits have? The average was 797 comments, while the median was 74. " comments.

Social Media 28

Social Media Place Myspace Advocacy 28

Care2

MAY 16, 2007

GREEN MEANS GO FOR ADVERTISERS like Dawn, Ford and P&G, as environmentally conscious social media site Care2.com Post a Comment | by Share Article in Cause Marketing Reader Comments There are no comments for this journal entry. To create a new comment, use the form below. Copyright © 2008, Care2.com

Press 28

Press Social Media Advocacy Case Study 28

Care2

NOVEMBER 15, 2007

Well, theoretically, if you believe MySpace is a place for donors , your presence there also reaches 64% of Facebook users, 65% of Bebo , and 69% of Hi5. Response: Trackback at Trackback on May 1, 2009 Trackback Reader Comments (2) This is total kismet. How is this valuable? Actually, struggling to write. com , Inc.

Demographics 28

Demographics Social Network Social Media Network 28

Care2

NOVEMBER 15, 2007

Well, theoretically, if you believe MySpace is a place for donors , your presence there also reaches 64% of Facebook users, 65% of Bebo , and 69% of Hi5. Response: Trackback at Trackback on May 1, 2009 Trackback Reader Comments (2) This is total kismet. How is this valuable? Actually, struggling to write. com , Inc.

Demographics 28

Demographics Social Network Social Media Network 28

ASU Lodestar Center

FEBRUARY 25, 2011

We welcome your comments and feedback. Pay too much, and you’ll raise the eyebrows (or ire) of donors, clients, volunteers, and anyone else who looks up your 990 in one keystroke. Oh, the high-wire balancing act of nonprofit CEO compensation. Pay your CEO too little, and you won’t attract a skilled leader.

Research 49

Research Philanthropy Arizona Feeds 49

ASU Lodestar Center

APRIL 27, 2011

Boards, CEOs, staff, and donors, must focus on this to make sure the mission that is trying to be reached gets accomplished May 4, 2011 8:20 PM Sarah H said. I must agree that communication is such a key component in every aspect in life but at the same time it is not practiced enough, especially in the nonprofit world.

Phoenix 40

Phoenix Virginia Philanthropy Arizona 40

Care2

DECEMBER 28, 2008

Sites such as Network for Good (networkforgood.com) and Click and Pledge (clickandpledge.com) are easy ways to incorporate online giving onto your site. December 28, 2008 | David Kinard Copyright © 2008, Care2.com Here are just some of the ideas found there. All rights reserved.

Social Media 28

Social Media Advocacy Fundraising Online 28

Care2

MAY 22, 2009

Earned media is comprised of coverage through: Blogs Media outlets both online and offline Podcasts Photo sharing sites like Flickr Tweets on Twitter Links shared on Facebook Tagging on social bookmarking sites like delicious, Digg, etc. Leave comments on blogs. Add your comments below. Word of mouth, etc.

Track 41

Track Social Media Media Advocacy 41

Care2

JUNE 21, 2007

Group members offered helpful suggestions for the team on ways to improve their site. If your sites emphasis is grabbing names, use alternating shades of color and prominent placement on your homepage to make sure visitors can see it and will want to give you their name. Tailor your site to best serve this population.

Netsquared 28

Netsquared Social Media Advocacy Splashcast 28

Care2

DECEMBER 6, 2007

60) Search « So Easy, a Chicken Could Do It: frogloop 2008 Reader Survey | Main | Blogger Uses Petition Site to Create Better Transportation for NY » Thursday Dec 06 2007 Care2.com Post a Comment | by Share Article in Care2 News , Misc. Reader Comments There are no comments for this journal entry.

Social Media 28

Social Media Advocacy Case Study Online 28

ASU Lodestar Center

APRIL 22, 2011

We welcome your comments and feedback. This is a great benefit because it allows nonprofits to accept contributions that donors can deduct from their itemized income taxes. Posted by ASU Lodestar Center at 10:00 AM Labels: IRS , Mark Hager , research friday , Scope of the Sector 1 comments: Travis Butterfield said.

Research 40

Research Arizona Files Philanthropy 40

Care2

FEBRUARY 17, 2009

In the words of Vinay Bhagat, CEO of Convio : “Donors increasingly prefer online channels. “Your outreach should not be limited to social networks created especially for Boomers, sites like Eons or Grandparents.com ," Reece says. YouTube and TV networks), while 41 percent had visited social networks (e.g.,

Demographics 34

Demographics Social Media Advocacy Online 34

Care2

MAY 29, 2007

Converting Subscribers to Donors Tuesday, May 29, 2007 at 09:00AM | by Karen Taggart [originally published DMAW AdVents , June 2007] It is no secret in direct mail (DM) that recency is key to successful fundraising. We all send appeals to donors who have just given and would never even consider prospecting to rented lists full of old names.

Social Media 28

Social Media Advocacy Activities Active 28

Care2

FEBRUARY 17, 2009

In the words of Vinay Bhagat, CEO of Convio : “Donors increasingly prefer online channels. “Your outreach should not be limited to social networks created especially for Boomers, sites like Eons or Grandparents.com ," Reece says. YouTube and TV networks), while 41 percent had visited social networks (e.g.,

Demographics 45

Demographics Social Media Online Advocacy 45

Care2

NOVEMBER 26, 2007

The topic was hot and near and dear to my heart – converting online activists/subscribers into donors. This includes using tools like search to help drive people to your site. The second type of conversion is converting your subscribers/activists into donors. And the house was packed.

Social Media 31

Social Media Advocacy Online Money 31

See3

NOVEMBER 12, 2007

The collection of two- to three-minute spots will run on the group’s Web site, and the charity will also post video clips of interviews with volunteers on the popular online video site YouTube. The organization is also creating DVD’s of some of the videos to send to prospective donors. Rosenberg says. Feed verfolgen.

El Salvador 40

El Salvador Story Philanthropy Camera 40

See3

NOVEMBER 12, 2007

The collection of two- to three-minute spots will run on the group’s Web site, and the charity will also post video clips of interviews with volunteers on the popular online video site YouTube. The organization is also creating DVD’s of some of the videos to send to prospective donors. Rosenberg says. Feed verfolgen.

El Salvador 40

El Salvador Story Philanthropy Camera 40

Care2

MAY 31, 2007

Converting Subscribers to Donors Tuesday, May 29, 2007 at 09:00AM | by Karen Taggart [originally published DMAW AdVents , June 2007] It is no secret in direct mail (DM) that recency is key to successful fundraising. We all send appeals to donors who have just given and would never even consider prospecting to rented lists full of old names.

Social Media 28

Social Media Advocacy Activities Active 28

Care2

APRIL 20, 2007

Schwartz A Few Recommendations on E- Newsletter Tools [link] Nonprofit Marketing Blog Katya Andresen Back to Basics: 4 web site tweaks [link] Nonprofit Integrator DMA Nonprofit Federation Walking the Walk: The Right Questions to Ask Online Technology Providers [link] Post a Comment | by Share Article in Misc. com , Inc.

Social Media 28

Social Media Advocacy Case Study Online 28

Care2

MAY 14, 2009

The Nonprofit eBenchmarks study also analyzed specific list segments, such as donors vs. non-donors, geographically targeted audiences, surveys and tell-a-friend emails. Email: While more than 35 percent of American adults now have a profile on at least one social networking site – the best way to reach supporters is still email.

Benchmark 28

Benchmark Social Media Studies Advocacy 28

Care2

MAY 8, 2009

Receive monthly updates 3 Comments | by Share Article in Marketing Research , Social Networking , Trends , Web 2.0 Reader Comments (3) I definitely agree. People think that by creating their own social media site that everyone will just flock to them. May 11, 2009 | Caitlin Jennings Copyright © 2008, Care2.com

Social Media 41

Social Media Studies Facebook Raise 41

Care2

APRIL 15, 2008

1 Comment | by Share Article in Email Marketing , Marketing Research , Nonprofit Benchmark Studies Reader Comments (1) Thanks for introducing our study here, James. April 15, 2008 | Jordan V Copyright © 2008, Care2.com Check out the full study here. All rights reserved.

Benchmark 28

Benchmark Convio Social Media Advocacy 28

Care2

MAY 19, 2008

In moving our facility, we not only improved the performance of the site, but we stand to save 341,000 kilowatt-hours of energy use. Post a Comment | by Share Article Reader Comments There are no comments for this journal entry. To create a new comment, use the form below. Copyright © 2008, Care2.com

Green 28

Green Social Media Advocacy Case Study 28

Care2

MARCH 28, 2008

1 Comment | by Share Article in Email Marketing , Marketing Research , Nonprofit Benchmark Studies Reader Comments (1) Thanks for introducing our study here, James. April 15, 2008 | Jordan V Copyright © 2008, Care2.com Check out the full study here. All rights reserved.

Benchmark 28

Benchmark Convio Social Media Online 28

Care2

JUNE 13, 2009

60) Search « Converting New Activists into Donors | Main | Five Tips to Engaging New Online Activists » Thursday Jun 11 2009 How Sticky is Facebook? 60) Search « Converting New Activists into Donors | Main | Five Tips to Engaging New Online Activists » Thursday Jun 11 2009 How Sticky is Facebook?

Facebook 50

Facebook Social Media Advocacy Online 50

Care2

MAY 29, 2007

Amy Gahran - a conversational media consultant, content strategist, and freelance writer/editor - showed us some really cool sites about the exciting, ever-developing world of citizen journalism that we wanted to share with you, our Frog Loop readers. Reader Comments (1) Thanks for including this! What is citizen journalism?

Journal 28

Journal Social Media Advocacy Case Study 28

Care2

FEBRUARY 7, 2009

This is one of my favorite sections because it discusses one of the main reasons donors stop giving to charities -- they do not feel like they are connecting to the organization, or feel like theyre losing touch with the organization. Clearly, knowing your donors and making sure they feel a part of your organization is key.

Social Media 28

Social Media Difference Advocacy Case Study 28

ASU Lodestar Center

MARCH 11, 2011

We welcome your comments and feedback. percent Baptists – 2 percent Other affiliations (Jewish donors, mainline Protestants) – between 0.5 Much like Robert Ashcrafts previous blog post , this is a glass "half full" or "half empty" question – for research provides evidence on both sides. Giving USA began tracking U.S.

Research 45

Research Giving Indiana Philanthropy 45

Care2

MAY 17, 2007

Amy Gahran - a conversational media consultant, content strategist, and freelance writer/editor - showed us some really cool sites about the exciting, ever-developing world of citizen journalism that we wanted to share with you, our Frog Loop readers. Reader Comments (1) Thanks for including this! What is citizen journalism?

Journal 28

Journal Social Media Advocacy Media 28

Care2

MARCH 26, 2009

While donors continued to donate money, the average gift was smaller. “On the other hand, Ive been seeing that many donors are giving larger gifts but to fewer causes. Donors hate feeling like cash machines.” Dave Steadman Hamilton College March 26, 2009 | Dave Steadman Copyright © 2008, Care2.com

Convio 31

Convio Benchmark Studies Social Media 31

Care2

JUNE 21, 2007

Target your audience: before pouring money into an online ad campaign, make sure the audience of the site your ad appears on is likely to be interested in your nonprofit. Other things like blog communities, discussion forums, and even list servs are nice ways to connect more closely with potential donors and activists.

Social Media 28

Social Media Advocacy Online Case Study 28