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6-Year Online Giving Study Helps Nonprofits to Fundraise More Effectively

Wild Apricot

Network for Good and TrueSense Marketing have just released a landmark study of “the online giving experience” between 2003 and 2009. The Online Giving Study looks at $381 million in donations made to 66,470 different nonprofits through the nonprofits’ websites, donation portals and social networks.

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New on SSIR: Slacktivism, the gateway to change?

Amy Sample Ward

There’s nothing wrong with asking people to simply share a message, so long as you’re also providing opportunities for others in the network who are willing to do more. Create opportunities for taking action that bridge online and offline, and start moving people on both sides of the computer. Getting Offline.

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What 1.9 Million Donors Can Tell Us About Fundraising on the Web: A Cliff Notes Tour of The Online Giving Study

NTEN

million gifts 1.879 million unique donors 66,470 different nonprofits Seven-year time span (2003-2009) Donations from a wide range of nonprofit sizes and types About the Study The purpose of this data mining wasn’t to create another study about the rapid growth of online giving (though it is skyrocketing). We looked at: 3.6

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Relationships Matter Most (The Big Finding from the 2010 Online Giving Study from Network for Good and TrueSense Marketing)

NTEN

Our analysis [ from the 2010 Online Giving Study ] showed the following: Fundraising is still about relationships. Just as the strength of the donor-charity relationship heavily influences offline giving, the online giving experience has a significant impact on donor loyalty, retention, and gift levels. Declutter your site.

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Just in Time for the Giving Season: The Online Giving Study

NTEN

Teaser: Network for Good has released a fantastic new report, " The Online Giving Study: A Call to Reinvent Donor Relationships ". Blog Content: Network for Good has released a fantastic new report, " The Online Giving Study: A Call to Reinvent Donor Relationships ". Analysis of cumulative online giving (i.e.,

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Just in Time for the Giving Season: The Online Giving Study

NTEN

Network for Good has released a fantastic new report, " The Online Giving Study: A Call to Reinvent Donor Relationships ". Other findings include: Just as the strength of the donor-charity relationship heavily influences offline giving, the online giving experience has a significant impact on donor loyalty, retention and gift levels.

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The Online Giving Study: A Summary

Care2

Care2 is pleased to provide this overview of The Online Giving Study: A Call to Reinvent Donor Relationships just released by Network for Good and True Sense Marketing. The study, which you can download here , summarizes “$381 million in online giving through Network for Good’s platform, including 3.6

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