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6 Reasons SEO Is Important to Nonprofits and Why

Nonprofit Tech for Good

Search Engine Optimization (SEO) increases your organization’s visibility in organic (not paid) search results, making your organization easier to find and driving people to your website. The way to get a higher ranking is to use the right keywords… not words your organization uses but words people use in searches.

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3 Reasons Why Pinterest Is Still Relevant for Nonprofits

Nonprofit Tech for Good

The first question that probably comes to your mind when reading this headline is – “Pinterest? And, according to numerous studies , we now that women at virtually every income level are more likely to give to charity (in some cases, nearly twice as much). That’s just for pinning clothing and home improvement ideas, right?”.

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10 Powerful Online Fundraising Ideas for Nonprofits

Nonprofit Tech for Good

For fundraising initiatives that require a little more love – like charity auctions and virtual events – below is a list of ten powerful fundraising ideas to help you pave your new-and-improved path. Connect your mission to headlines donors care about. Start crowdfunding with birthday fundraisers. It pays to pay attention.

Ideas 354
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Everything You Need To Know About the Google Ad Grant

The Fundraising Authority

Ad Grants is a program sponsored by Google that gives nonprofits free advertising credits on its Google Ads platform (text ads on search pages). Why Google Ads Work Google Ads are incredibly effective because they are displayed to people searching relevant terms in Google. Do you have a strong logo and some images on every page?

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9 Free Ways to Increase Your YouTube Views

See3

As the world’s second largest search engine (right after Google), YouTube is a great way to be found. By keeping your audience and their search interests in mind when uploading your video, you can increase the chances people will find it and watch. Upworthy headlines are a good source of inspiration.) Post early and often.

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10 Best Web Content Practices - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

4) Search Engine Optimization: Integrate keyword-rich content into your website that your target audiences want to read. 5) Use Compelling Images And Headlines: Images can help draw your readers in and help connect them to your organizations mission and initiatives.

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5 Questions to Ask Yourself to Make Your Donation Page More Effective

NonProfit Hub

No images, logos, testimonials, statistics, or other supporting elements? Consider testimonials, accreditations from third-party groups (like Charity Navigator), and a note about transaction security. The next example is a landing page linked from a Google search of “donate to save wildlife.” Action Item #4.