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6 Reasons SEO Is Important to Nonprofits and Why

Nonprofit Tech for Good

Search Engine Optimization (SEO) increases your organization’s visibility in organic (not paid) search results, making your organization easier to find and driving people to your website. The way to get a higher ranking is to use the right keywords… not words your organization uses but words people use in searches.

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Everything You Need To Know About the Google Ad Grant

The Fundraising Authority

Ad Grants is a program sponsored by Google that gives nonprofits free advertising credits on its Google Ads platform (text ads on search pages). Why Google Ads Work Google Ads are incredibly effective because they are displayed to people searching relevant terms in Google. There aren’t many requirements to get started.

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3 Reasons Why Pinterest Is Still Relevant for Nonprofits

Nonprofit Tech for Good

The first question that probably comes to your mind when reading this headline is – “Pinterest? And, according to numerous studies , we now that women at virtually every income level are more likely to give to charity (in some cases, nearly twice as much). That’s just for pinning clothing and home improvement ideas, right?”.

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6 Tips for a Compelling Cryptocurrency Donation Page

Whole Whale

The first big tip: don’t make your fiat (regular USD money) donation page the same as your crypto donation page. The same survey suggests that crypto donors are also more generous: nearly half of the surveyed cryptocurrency investors donated $1,000 or more to charity in 2020 , compared to just one-third of the general investor population.

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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

To begin, and this is important, your nonprofit should conduct a search on LinkedIn to see if a page already exists for your organization. Compared to other social networks, LinkedIn Ads are expensive and the site spends your money fast. Conduct a search of LinkedIn Groups based on your professional interests and join few groups.

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Year-End Fundraising Basics: From Donor List Vitality To Finding The Best Angle For Your Creative Content

Bloomerang

Listen carefully and you’ll hear the call going up in charity offices everywhere: What’s the plan for our end-of-year fundraising campaign ? Give them the chance to offer their time as well as their money. Every time you communicate it shouldn’t be about money but about nurturing that network. Phone calls.

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9 Free Ways to Increase Your YouTube Views

See3

As the world’s second largest search engine (right after Google), YouTube is a great way to be found. By keeping your audience and their search interests in mind when uploading your video, you can increase the chances people will find it and watch. Upworthy headlines are a good source of inspiration.) Post early and often.

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