Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It uses sources such as how many delicious bookmarks, incoming links, how many times mentioned on Twitter, how many comments, etc. Twitter As Charitable Gift Spreader. Twitter Demographics. Twitter on Paper Icebreaker.

ROI 50

ROI Widget Metrics Cambodia 50

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2010

Free agents use social-media channels like Facebook and Twitter and can create social movements in the palms of their hands. In 2008, I designed the Nonprofit and Social Media ROI Poetry Slam and last year was a panel on crowdsourcing that modeled crowdsourcing in the design and delivery. Trust me. They want to connect.

Comment 97

Comment Artist Social Media Hype 97

Connection Cafe

AUGUST 13, 2012

If your embedded donation form isn't getting traffic, does that mean your FB page has no ROI? How do you measure the impact of motivating and activating your network offline or via word of mouth and the direct or indirect influence social media efforts are having? Similarly, how many retweets? Hashtag mentions? Video views?

Facebook 51

Facebook Ratio Influence Social Media 51

Beth's Blog: How Nonprofits Can Use Social Media

JULY 31, 2009

Tom and Cecile shared a rich story about culture change, loosing control, building relationships, story telling, multi-channel strategies, engagement techniques, online/offline metrics, and more. Says Tom, "We don't talk about Facebook or Twitter. Their job is to create, edit, repurpose, identify content across all our channels.

Story 90

Story Platform Build Organization 90

Amy Sample Ward

MAY 14, 2009

I had the great honor of moderating the panel Tools Galore in Online Communications: From Google Earth to Wiki’s and Twitter this panel will give you the nuts and bolts of the latest tools organizations can utilize to ramp up their next online campaign. Email is a critical channel. Everything revolves around the audience.

Tools 100

Tools Tech Map Case Study 100

Care2

JUNE 5, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Encourage your offline members to donate online so you can capture their email addresses.

Social Media 47

Social Media Online Advocacy Media 47

Nonprofit Tech for Good

MAY 18, 2013

Know that using third-party apps decreases ROI if not used carefully. Even the tiniest of changes from posting natively can result in decreased Return on Investment (ROI). The new time allotment and updated tool list is as follows: Facebook, Twitter, Google+ and YouTube: 15 Hours Weekly. Flickr and Pinterest: 5 Hours Weekly.

Social Media 269

Social Media Social Chapter Media 269

Care2

MAY 9, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!"

Advocacy 28

Advocacy Social Media Online email 28

Care2

MAY 8, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!"

Advocacy 28

Advocacy Social Media email Online 28

Care2

APRIL 16, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Q: Does this include offline giving too? This will give you a more accurate picture.

Advocacy 44

Advocacy Social Media email Online 44

Care2

MARCH 25, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Q: Does this include offline giving too? This will give you a more accurate picture.

Advocacy 44

Advocacy Social Media email Online 44

Nonprofit Tech for Good

MAY 18, 2013

Know that using third-party apps decreases ROI if not used carefully. Even the tiniest of changes from posting natively can result in decreased Return on Investment (ROI). The new time allotment and updated tool list is as follows: Facebook, Twitter, Google+ and YouTube: 15 Hours Weekly. Flickr and Pinterest: 5 Hours Weekly.

Social Media 214

Social Media Social Chapter Media 214

Care2

MAY 15, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Email is a critical channel. Idealware.org has reviews of many of these tools as well.

Social Media 34

Social Media Tools Online Advocacy 34

Nonprofit Tech for Good

JANUARY 30, 2012

A handy little tool when designing a YouTube channel, Twitter profile, MySpace page, blog, etc. A must-download for nonprofit Twitterers! What’s unique and useful about it is that it can be configured to integrate with your Twitter and Facebook accounts. 4096 Color Wheel :: ficml.org/jemimap/style/color/wheel.html.

Fun 270

Fun Resource Mobile Social Media 270

Care2

MAY 29, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" " Costs are going up for direct mail, so as a channel it will need to evolve.

Mail 34

Mail Social Media Advocacy Online 34

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2014

As KD Paine and I wrote in “ Measuring the Networked Nonprofit ,” measuring your social media channels, overall communications or marketing strategy is not a form of voodoo black magic; it is an art and a science. Measuring Specific Channels or Campaigns. ” Advocacy Campaigns. A Measureable Road Map to Success.

Measure 115

Measure Learning Case Study Metrics 115

Connection Cafe

APRIL 13, 2018

Multichannel fundraising can take place across a variety of communication channels , commonly categorized as online and offline. It’s also advised to closely monitor your direct mail solicitation response rates and track your ROI. The primary difference between offline and email fundraising letters is length.

Education 23

Education Fundraising Mail Offline 23

NTEN

NOVEMBER 2, 2009

It seems like "integration" has joined "strategy," "social media" and "ROI" as part of a family of words that we all agree are important to online fundraising campaigns but everyone seems to use slightly differently. The most popular pieces will be featured in our newsletter.

Case Study 62

Case Study Integration Campaign Studies 62

Nonprofit Tech for Good

JUNE 3, 2012

A handy little tool when designing a YouTube channel, Twitter profile, MySpace page, blog, etc. A must-download for nonprofit Twitterers! What’s unique and useful about it is that it can be configured to integrate with your Twitter and Facebook accounts. 4096 Color Wheel :: ficml.org/jemimap/style/color/wheel.html.

Fun 270

Fun Resource Mobile Social Media 270

Nonprofit Tech for Good

JULY 28, 2013

Knowing basic HTML or using a tool like Live Writer to generate HtML can transform a nonprofit’s ROI (Return on Investment) from using social media. An online database of what is #trending on Twitter with user-generated definitions of related hashtags. Wibbitz :: wibbitz.com. To see a live example, view the Wibbitz Demo.

Free 280

Free Mobile Nonprofit Map 280

Care2

JUNE 1, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" These channels will develop and co-exist. I never give in response to a piece of mail.

Mail 47

Mail Social Media Online Advocacy 47

Nonprofit Tech for Good

DECEMBER 27, 2012

A handy little tool when designing a YouTube channel, Twitter profile, MySpace page, blog, etc. A must-download for nonprofit Twitterers! What’s unique and useful about it is that it can be configured to integrate with your Twitter and Facebook accounts. 4096 Color Wheel :: ficml.org/jemimap/style/color/wheel.html.

Web 279

Web Tools Free Mobile 279

Nonprofit Tech for Good

AUGUST 27, 2012

A handy little tool when designing a YouTube channel, Twitter profile, MySpace page, blog, etc. A must-download for nonprofit Twitterers! What’s unique and useful about it is that it can be configured to integrate with your Twitter and Facebook accounts. 4096 Color Wheel :: ficml.org/jemimap/style/color/wheel.html.

Web 255

Web Tools Free Social Media 255

Bloomerang

SEPTEMBER 24, 2021

I’ll keep an eye on Twitter. Are communication channels clear? So let folks know, this is the current structure, this is the current communication channels, and then we’ll check in with you to make sure it still works for you and adjust as we need. There’s a chat box and a Q&A box. Are regular meetings set?

Community 76

Community Video Slides Survey 76

Nonprofit Tech for Good

JUNE 3, 2012

A handy little tool when designing a YouTube channel, Twitter profile, MySpace page, blog, etc. A must-download for nonprofit Twitterers! What’s unique and useful about it is that it can be configured to integrate with your Twitter and Facebook accounts. 4096 Color Wheel :: ficml.org/jemimap/style/color/wheel.html.

Fun 100

Fun Resource Mobile Social Media 100

Care2

JUNE 29, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!"

Social Media 31

Social Media Advocacy Fundraising Online 31