Text to Donate Campaigns for Social Change
NTEN
SEPTEMBER 7, 2011
It’s not surprising that after the widely publicized success of the 2010 Red Cross "Text-to-Give" campaign for Haitian earthquake relief, social change organizations wanted to hop on the text-to-donate bandwagon. That’s when it occurred to me that we could figure out a way to change the situation. By Debra Brown, COO, MobilizeUs.com.
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