How to Use Prospect Research to Improve Your Asks: 5 Tips
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JUNE 7, 2024
Affinity (warmth): Affinity, or warmth, refers to the strength of an individual’s personal connection to your cause. Common affinity indicators include political contributions, giving histories with your nonprofit, past involvement, and personal connections to board members or other major donors. Most match at a 1:1 ratio (i.e., $50
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