Beth's Blog: How Nonprofits Can Use Social Media

JUNE 19, 2009

Yesterday, I attended a webinar about social media policies called " E-Privacy: Can You Legally Monitor MySpace, LinkedIn, E-mail, & Blogs? I can't share the specifics because of copyright issues, but it was informative to hear the lawyer's perspective and it has prompted some important insights for me. Brownstone, Esq.

Guidelines 95

Guidelines Camera Social Media People 95

Care2

FEBRUARY 17, 2009

» Tuesday Feb 17 2009 Reaching Baby Boomers: The Next Big Demographic in Nonprofit Online Fundraising Tuesday, February 17, 2009 at 03:50PM | by Allyson Kapin By: Allyson Kapin , Blogger-In-Chief Direct Mail acquisition is one of the most expensive ways to raise money these days. Direct Mail typically generates a 0.5%

Demographics 45

Demographics Social Media Online Advocacy 45

ASU Lodestar Center

APRIL 1, 2011

I like to be informed of what the organization is doing, but I dont want mail solicitations. And I tell my students that Ill give to any of the worthy causes they pour their hearts into, but they have to ask me in person (not on Facebook)! So, should we send them more e-mails? More newsletters? More YouTube videos? Great advice!

Research 61

Research People Giving Arizona 61

Care2

JUNE 5, 2009

Regardless of whether you believe direct mail is on its way out -- and many smart people seem to disagree with each other on this point – nearly everyone agrees that the role of online giving is only becoming more important over time. April 1, 2010 | sales leads Copyright © 2008, Care2.com Please add your tips below!

Social Media 47

Social Media Online Advocacy Media 47

See3

DECEMBER 12, 2007

Here’s today’s headline for you: NEARLY 95% OF EMAIL IS JUNK Nearly 95 percent of the e-mail sent in 2007 has been “spam,&# junk advertising loathed by its recipients, according to a report released Wednesday by a US Web security firm. Link to the original story.

Social Media 40

Social Media Somalia Myspace Marketing 40

Care2

FEBRUARY 17, 2009

» Tuesday Feb 17 2009 Reaching Baby Boomers: The Next Big Demographic in Nonprofit Online Fundraising Tuesday, February 17, 2009 at 03:50PM | by Allyson Kapin By: Allyson Kapin , Blogger-In-Chief Direct Mail acquisition is one of the most expensive ways to raise money these days. Direct Mail typically generates a 0.5%

Demographics 34

Demographics Social Media Advocacy Online 34

ASU Lodestar Center

MAY 27, 2011

Followers" and "friends" want to do more than just donate to your cause — they want to hear from you, talk to you, and feel like theyre a part of your mission. This kind of communication breeds a new expectation of the relationship between organizations and the public. They want to connect. Central Ave.

Social Media 77

Social Media Research Media Social 77

Care2

JUNE 16, 2009

I was speaking with a fundraising consultant the other day (admittedly she is more oriented toward major donors and direct mail) who was aghast that wed be soliciting new activists as soon as we are for a donation. June 16, 2009 | Anne Dougherty Copyright © 2008, Care2.com All rights reserved.

Social Media 34

Social Media Advocacy Donor Online 34

Care2

MAY 8, 2009

See Frogloop’s recent article on Facebook Causes ). May 11, 2009 | Caitlin Jennings Copyright © 2008, Care2.com Over 50% say that they intend to increase social network staffing over the next 12 months. Social networking is generating very little revenue. ( com , Inc.

Social Media 41

Social Media Studies Facebook Raise 41

Care2

JUNE 4, 2009

60) Search « Why Nonprofits Need to Grow their Online Lists | Main | Is Direct Mail Dying or Dead? 60) Search « Why Nonprofits Need to Grow their Online Lists | Main | Is Direct Mail Dying or Dead? Bob Winstead Founder, Generous Community June 4, 2009 | Bob Winstead Copyright © 2008, Care2.com

Social Media 28

Social Media Advocacy Media Social 28

Care2

AUGUST 16, 2007

In the end, Marketing Sherpa reports that nearly three times the number of walkers and donors were recruited via the email test series than the mail control – resulting in a 30% increase in ROI! Did they test combining direct mail and email? Copyright © 2008, Care2.com What costs were assumed in the ROI calculations?

Social Media 28

Social Media Advocacy ROI Online 28

Have Fun - Do Good

OCTOBER 17, 2008

Odeo: Free [link] Copyright Free Music Podsafe Music Network. Mac or PC [link] GarageBand: Free with Mac [link] Podcast Hosting Liberated Syndication https://www.libsyn.com. $5-$30 5-$30 based on how many MB's of storage you need.

Skype 40

Skype Resource Internet Tools 40

Care2

AUGUST 12, 2008

Copyright © 2008, Care2.com 57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Social Media 31

Social Media Advocacy Case Study Online 31

Care2

JULY 17, 2007

Fine Interview:Social Media Author Allison Fine » Tuesday Jul 17 2007 The Great Debate: DM vs. Online Acquisition Tuesday, July 17, 2007 at 04:10PM | by Karen Taggart As a former direct mail diva, I have a constant debate in my head about which type of donor/member acquisition is "best" – online or direct mail?

Social Media 28

Social Media Online Advocacy Mail 28

Care2

JUNE 26, 2009

August 16, 2009 | gratis downloaden Copyright © 2008, Care2.com Specifically, Limits Fees on Gift and Stored Value Cards: The act enhances disclosure on fees for gift and stored value cards and restricts inactivity fees unless the card has been inactive for at least 12 months. All rights reserved.

Social Media 37

Social Media Gift Advocacy Support 37

Care2

FEBRUARY 8, 2009

60) Search « How Nonprofits Can Benefit From Cause-Related Marketing | Main | Why Every Nonprofit Should Embrace the Web 2.0 60) Search « How Nonprofits Can Benefit From Cause-Related Marketing | Main | Why Every Nonprofit Should Embrace the Web 2.0 February 8, 2009 | Allyson Kapin Copyright © 2008, Care2.com

Social Media 28

Social Media Charity Raise Advocacy 28

Care2

OCTOBER 7, 2008

October 7, 2008 | Paul Greenberg Copyright © 2008, Care2.com From the article : "For example, NOAA (National Oceanic and Atmospheric Agency) partnered with Care2 ,an activist social network of over 8 million Americans, to promoteawareness of the deterioration of coral reefs. Great work. All rights reserved.

Social Media 31

Social Media International Advocacy Case Study 31

Care2

NOVEMBER 15, 2007

Use a personal "ask" - start small with your ask, even if its as low as $10 - youll get more Video can be a great way to make your cause more personable to potential donors - you dont have to spend a fortune on them, either People love to talk about themselves - let them. Copyright © 2008, Care2.com Is It Worth It?

Interaction 28

Interaction Social Media Advocacy Fundraising 28

Care2

JULY 19, 2007

Fine Interview:Social Media Author Allison Fine » Tuesday Jul 17 2007 The Great Debate: DM vs. Online Acquisition Tuesday, July 17, 2007 at 04:10PM | by Karen Taggart As a former direct mail diva, I have a constant debate in my head about which type of donor/member acquisition is "best" – online or direct mail?

Social Media 28

Social Media Online Advocacy Mail 28

Care2

DECEMBER 8, 2008

The webinar, hosted by Care2s own Eric Rardin, features two highly successful online fundraisers, Madeline Stanionis , CEO and founder of the Watershed Company and online fundraising guru, and Elise Fullerton, direct mail manager and online fundraising maestro for Alley Cat Allies. All rights reserved.

Social Media 28

Social Media Online Advocacy Case Study 28

Care2

NOVEMBER 2, 2007

July 6, 2009 | Anwalt Copyright © 2008, Care2.com I thought I would leave my first comment. I dont know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often. All rights reserved. All Care2 terms of service and privacy policies apply.

Law 28

Law Social Media Advocacy Case Study 28

Care2

OCTOBER 24, 2008

November 25, 2008 | video conferencing Copyright © 2008, Care2.com November 20, 2008 | Video Conferencing Really like this post November 20, 2008 | Video Conferencing Thanks James for sharing such a useful information. Network solutions are getting step ahead in organizing free video conferencing. Great experience to learn with fun.

Social Media 28

Social Media Video Conference Internet 28

Care2

AUGUST 21, 2007

Copyright © 2008, Care2.com 57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

License 28

License Social Media Google Advocacy 28

Care2

SEPTEMBER 4, 2007

Paper direct mail should follow online direct mail, not the other way around. September 4, 2007 | Margaux OMalley Copyright © 2008, Care2.com 60) Search « Get a Google Earth Pro License for Free! 45 percent of the U.S. If the coding and HTML are outdated, the search engines wont be able to find your site as well.

Social Media 28

Social Media Internet Advocacy Case Study 28

Care2

AUGUST 17, 2007

Paper direct mail should follow online direct mail, not the other way around. September 4, 2007 | Margaux OMalley Copyright © 2008, Care2.com 60) Search « Get a Google Earth Pro License for Free! 45 percent of the U.S. If the coding and HTML are outdated, the search engines wont be able to find your site as well.

Social Media 28

Social Media Internet Advocacy Case Study 28

Care2

NOVEMBER 26, 2007

Rick is a seasoned professional in the field of nonprofit direct marketing and fundraising, including more than 20 years of experience in direct mail prior to his success in the online world. Acquisition- The goal here is to find people who are likely to support your cause. If you have a street address, mail them!

Social Media 31

Social Media Advocacy Online Money 31

Care2

JULY 15, 2008

He also said that showing a human face to a cause is incredibly powerful because it brings people, who would not have necessarily cared, to the nonprofit. Copyright © 2008, Care2.com Presenters included filmmakers and producers, who shared advice on best practices for video for nonprofits. All rights reserved.

Video 28

Video Social Media Advocacy Case Study 28

Care2

JUNE 11, 2007

Post a Comment | by Share Article in Cause Marketing Reader Comments There are no comments for this journal entry. Copyright © 2008, Care2.com 60) Search « Vlinks: The Webs Best Video Sharing, Vlogging, and Resources | Main | Cultivate, Educate or Activate? We happen to agree with her. ;O) O) Thanks Hollis!

Social Media 28

Social Media Advocacy Case Study Report 28

Care2

MAY 16, 2007

Post a Comment | by Share Article in Cause Marketing Reader Comments There are no comments for this journal entry. Copyright © 2008, Care2.com GREEN MEANS GO FOR ADVERTISERS like Dawn, Ford and P&G, as environmentally conscious social media site Care2.com com has expanded its community offerings. Check out the full article.

Press 28

Press Social Media Advocacy Case Study 28

Care2

JANUARY 15, 2009

Receive monthly updates 3 Comments | by Share Article in E-newsletters , Email Marketing Reader Comments (3) One thing Ive found that works extraordinarily well for large, national NGOs is mailing on local issues. January 22, 2009 | Jill Foster Copyright © 2008, Care2.com 60) Search « What Makes A Campaign Go Viral?

Newsletter 51

Newsletter Social Media Advocacy Tips 51

Care2

FEBRUARY 20, 2008

1 Comment | by Share Article in Cause Marketing , Email Marketing Reader Comments (1) Thank you so much for the kind shout out to Emma, shes blushing you know? Cheers, Dave February 20, 2008 | Dave Delaney Copyright © 2008, Care2.com All rights reserved. All Care2 terms of service and privacy policies apply.

Social Media 28

Social Media Advocacy Case Study Online 28

Care2

FEBRUARY 20, 2008

1 Comment | by Share Article in Cause Marketing , Email Marketing Reader Comments (1) Thank you so much for the kind shout out to Emma, shes blushing you know? Cheers, Dave February 20, 2008 | Dave Delaney Copyright © 2008, Care2.com All rights reserved. All Care2 terms of service and privacy policies apply.

Social Media 28

Social Media Advocacy Case Study Online 28

Care2

MAY 7, 2007

Or just a mailing list? Now this woman from small-town Wisconsin has almost 2200 people from around the world standing up for her cause. How about other grassroots causes that have benefited in a big way from online petitions and organizing? Cheers Best Regards, Lea Go [link] May 7, 2007 | Lea Go Copyright © 2008, Care2.com

Social Media 28

Social Media Advocacy Wisconsin Case Study 28

Care2

JUNE 18, 2008

In addition to her advertising and marketing experience, Dana brings to Care2 a longtime devotion to several causes, dating back to her time at Tufts University (where one of her classmates was our own Heather Holdridge). Copyright © 2008, Care2.com At Tufts, Dana started a group called Tufts Voice for Choice. All rights reserved.

Social Media 31

Social Media Advocacy Service New York City 31

Care2

FEBRUARY 12, 2008

Copyright © 2008, Care2.com 57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Social Media 28

Social Media email Advocacy Case Study 28

Care2

JUNE 17, 2008

“The organizers of grassroots advocacy campaigns, and the groups and causes for whom they work, play the role of trusted educators and facilitators of communications between citizens and Members of Congress,” according to the report’s authors. (The Copyright © 2008, Care2.com In a word -- Outrage.

Advocacy 31

Advocacy Group Social Media Research 31

Care2

DECEMBER 6, 2007

Copyright © 2008, Care2.com 57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Social Media 28

Social Media Advocacy Case Study Online 28