NTEN

SEPTEMBER 24, 2009

In a study released earlier this year, Target Analytics found they have lower retention rates than offline donors. In the latter case, consider Joe Schmoe's birthday, when he set up a Birthday Wish on Causes on Facebook or Sally McNally running a marathon to support cancer research. Is he or she added to a direct mail list?

Donor 84

Donor Online Mail Social Network 84

Connection Cafe

JULY 17, 2018

donor retention rate in 2017. This unimpressive donor retention rate—one that hasn’t snuck north of 50% in more than a decade—hounds most nonprofits. A weak donor retention rate is an alarm bell, suggesting that your mission isn’t finding enough passionate supporters. Do You Know Your Donor Retention Rate?

Retention 34

Retention Donor Rate Gift 34

Connection Cafe

JANUARY 29, 2015

I’ll say it again, retention is the new acquisition and if you want to grow a pipeline of support you need to put a significant focus on keeping donors. It still surprises me how many organizations don’t solicit their online constituents more than once a year, yet many will send numerous direct mail appeals in the next 12 months.

Offline 20

Offline Support Online Strategy 20

Connection Cafe

APRIL 27, 2015

And numerous studies have shown that doing this well yields increases in retention rates and lifetime value. Let’s say that, traditionally, your events department sent a mail piece in May to announce your fall marathon, soliciting support. So how do we deal with this proliferation of channels and the need to increase personalization?

Marketing 20

Marketing Channel Interaction Calendar 20

Connection Cafe

APRIL 5, 2010

I bet they use direct mail in their retention mix, too, since they pretty soon have their customers’ billing addresses. Dynamic, competitive rankings are one of the powerful ways that the American Cancer Society’s Relay for Life team fundraising events make such an impact for their fundraising.].

Social 40

Social Game Hunger Social Media 40

Qgiv

AUGUST 27, 2021

Don’t forget about direct mail! Don’t forget about direct mail! Though online marketing and online giving are important, there are other ways to get donations, like sending direct mail appeals or fundraising letters. Tap into the personal nature of direct mail and write about your mission in narrative form.

Donation 52

Donation Tips Donor Sponsor 52

Bloomerang

FEBRUARY 1, 2022

You were looking at some sort of return on investment selection tool or something before you put an appeal to those donors in the mail. They’re, like, “Oh, yeah, I’m a donor for American Cancer,” even if they know, like, “No, I can’t remember when I gave my last gift.”

Donor 60

Donor Disaster Gift Puerto Rico 60

Bloomerang

AUGUST 28, 2021

They do the mailing. Maybe you send one email, and you don’t do any direct mail. Maybe you do like, you know, five emails and like four direct mail pieces. Just choose in the poll how many appeals mail and email you sent. You’re going to be scheduling your emails and your social and your mail drop.

Video 76

Video Fundraising Guide Test 76

Connection Cafe

DECEMBER 22, 2013

From #batkid to #GivingTuesday, the Next Generation of American Giving to Content Marketing for Nonprofits , storytelling to social fundraising, retention rates to relationship building, the roundup below covers it all (and everything in between). Donor retention rates are depressing. More than 7 out of 10 donors were lost.

Story 54

Story Nonprofit Social Media Content 54