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4 Tips for Managing Massive Nonprofit Fundraising Events

Nonprofit Tech for Good

How are you measuring your success? The good news is there is an invisible string connecting all the positive experiences above, so measuring your event’s success , reach , and therefore, growth can be a domino effect. Let’s start at the end – Imagine that it’s the day or week after your big event. Focus on Experience.

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New Email Tests Improve Clicks, Slow Exiting

The NonProfit Times

Leaders at the American Cancer Society in Atlanta went into last year’s GivingTuesday with a plan. Updates three years ago to Apple’s data privacy policies allowing users to limit tracking of email open rates have further complicated efforts to measure audience engagement. Actual revenue generated is another datapoint.

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How Nonprofits can Better Engage Millennials & Gen Z

Saleforce Nonprofit

If you’re a cancer research foundation or a hospital network, you don’t need to pivot to working on antiracism or climate action. Millennials and Gen Z live online — but not in their email inbox, like older generations do. This is particularly true for younger generations. Their world is big — and everyone in it matters.

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Tips and Tools for Integrating Social Media Into Your Nonprofit Event Marketing Plan

Beth's Blog: How Nonprofits Can Use Social Media

This means identifying the goals and KPIs for measuring success of your event. You also want to be sure to set up a measurement system for a landing page where you are collecting RSVPs (and email addresses) and perhaps testing some different messaging. (Here’s a curated link list used to create this post).

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Experiential Marketing Through Virtual Events

AccelEvents

Campaigns like GE’s Healthymagination campaign , Lean Cuisine’s #WeighThiscampaign , and Google’s Build a Better Bay Area campaign not only generated massive revenue, but they also advocated for improved health and quality of life and were largely successful in promoting these values. . What is the event strategy for the goal?

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Experiential Marketing Through Virtual Events

AccelEvents

Campaigns like GE’s Healthymagination campaign , Lean Cuisine’s #WeighThiscampaign , and Google’s Build a Better Bay Area campaign not only generated massive revenue, but they also advocated for improved health and quality of life and were largely successful in promoting these values. . What is the event strategy for the goal?

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Member Round Up: Numbers and Nominations!

NTEN

Matt encourages nonprofits to embrace this cultural shift, remarking that, "Influence, measured by digital and social media data, will be a new currency for the 21st century". Matt is the Founder and CEO of iGiveMore , a nonprofit that works to make online giving impacts visible through social media channels. and James L.

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