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Nonprofit Email: The Rules of Engagement

Pamela Grow

According to a recent study by Campaign Monitor , email marketing has an astonishing ROI of 4400%! That means for every dollar you invest in email campaigns, you can expect an average return of $44. While we don’t recommend deleting emails, we do recommend running 2-3 re-engagement campaigns during the course of a year.

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5 Easy Ways Nonprofits Can Use Testing to Increase Digital Engagement

The Science Behind Engaging your Supporters

Take note of the type of theme and messaging that your list responds to and use this to inform future campaigns. There are many elements of your donation pages that can be adjusted to test their impact on the form’s conversion rates, including the headline, photos or images, and the number and layout of fields in the form.

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Romancing Your Donors: Showing the Love to Donors of all Levels

NonProfit Hub

Regular e-newsletters are a great way to share stories. Make sure the subject line is an intriguing headline, not “April Newsletter from Our Charity.”. Find out what speaks to these donors individually, or what is their love language ? Approach them about lead gift opportunities for a Capital Campaign.

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Social Media with M+R: How to Measure the Metrics that Matter

EveryAction

Through her work with clients like the Wildlife Conservation Society and her love of (math) problem solving, Amy has picked up a lot of wisdom + I wanted to better understand her process for approaching a social media campaign and measuring its efficacy. Goal: Conversions Metric: Response Rate, Total Responses.

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Using Twitter to Build Support Among Latinos for the Affordable Care Act

Beth's Blog: How Nonprofits Can Use Social Media

This is twice the rate of Caucasians and even within the tweeting Latino community there is a breadth of diversity in terms of race, socioeconomic background, immigration status and English-language capabilities. We were also very excited that these efforts resulted in two popular social media newsletters among Latinos picking up the story.

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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Your organization’s name is featured in their headlines and your organization’s page is listed and linked on their profiles. Upload work projects, such as presentations, videos, or special fundraising campaigns.

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11 Email Tips from the Presidential Campaigns

See3

We just put together a list of 11 tips for email writing based on what we’re seeing from the success of the presidential campaigns’ online communications. We sent these tips out in our Newsletter yesterday, so if you’re not on our list, you can sign up for updates on the homepage of our website. Create a community.

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