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5 Fundraising Trends to Watch for in 2024

Nonprofit Tech for Good

Keeping donors connected with the mission ensures the best possible donor retention rate for an organization. This extra level of donor engagement and connection will transfer to an increase in donor retention as well! AI and fundraising automations can help fundraisers work smarter, not harder while simultaneously saving tons of time!

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6 Tips to Transform Your Dirty Data in 2024

Association Analytics

Consider your average spending year over year or the trend in your retention over a period of time. Block it off on your calendar and record it on a project plan that someone holds you accountable to. Just like you need to plan a project for data, you should also be intentional with your plans for data retention.

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Why 2024 May Be a “Make or Break” Year for Nonprofits

Allegiance Group

High-Level Takeaways from the FEP Report FEP tracks three key metrics: donors, dollars, and retention. Donors are down 3.4%, dollars are down 2.8%, and retention is down 2.5%. Go beyond that audience in demographics, age, and everything else. We’re sharing noteworthy takeaways and trends, as well as five strategies to focus on.

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The Complete Guide to Facebook Ads for Nonprofits

Qgiv

Facebook allows you to target specific demographics for a minimum of one dollar a day. Include your ad campaigns in your content calendar to maximize their return on investment. Facebook lets you target groups based on demographics, interests, behaviors, and more. Facebook Ads also allow your nonprofit to grow your donor base.

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3 Best Ways to Use Your Nonprofit’s Valuable CRM Data

Bloomerang

The data in your CRM can help you raise more money, improve your donor retention, and even attract new supporters to your cause. For instance, you might find that people who are invited to an event after making a gift are more likely to make a second gift within the calendar year. Who participated? Who didn’t?

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What’s a Nonprofit Membership Program? An FAQ Guide

DipJar

Member management software not only keeps track of your members, but also member demographics, preferences, and their history with your organization. Before starting a new membership drive, make sure your organization has these key retention strategies down: Member experience. Money management. How are new members welcomed?

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Nonprofit Membership Models: The What, Why, and How

Neon CRM

Use the information in your database—such as your nonprofit CRM —to analyze the demographics (gender, location, occupation, age, etc.) Dedicate budget space, calendar space, and other resources to member engagement. You can assess the impact of your membership engagement and retention efforts by tracking your membership retention rate.

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