Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2013

They employ numbers throughout their site to make people feel aligned with thousands of others, and they give a face and a voice to those thousands with pictures, videos and written stories. Get Creative With Your Copy, Especially in Your Headlines and CTAs. Harness the Power of Storytelling. So I’ll wrap it up by talking about copy.

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Whole Whale

SEPTEMBER 8, 2023

Decades before the dawn of digital ads and social media, advertising legend David Ogilvy penned his seminal book “Ogilvy on Advertising” sharing hard-won lessons on how to effectively persuade consumers. A relatable human voice connects. Those insights should drive messaging and campaigns.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 11, 2012

The art of writing good teaser headlines is critical to getting more interaction. They have to be comfortable having a personal, authentic voice and using the technology. Post a variety of different media types, photographs and visuals get attention, shorter status updates, and curated links. Billy Shore , Share Our Strength.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 8, 2009

Photo by Esparta A few weeks ago I did a book giveaway for the Twitter Book. Readers from nonprofits who wanted to a chance to win a copy of the book had to leave a comment saying how they were using Twitter and how they hoped to improve their results. There were so many great responses, thank you.

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BoardAssist

DECEMBER 15, 2014

Artwork: 80%; photos: 75%; headlines: 56%; captions: 29%, and very little text! (~Tom Never use the passive voice when you can use the active voice. Put a headline on the reply card such as “Yes! Tom Ahern). Have plenty of white space on the letter, which makes it easy to read. Wide margins will help. George Orwell).

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Have Fun - Do Good

SEPTEMBER 6, 2006

They are accepting film, audio, images and text on these issues: War & Dialogue : Women's Perspectives Deadline for submissions: October 1, 2006 Let us take you beyond the headlines and show you how war is affecting the lives of young women around the world-both in conflict zones and outside them.

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M+R

JANUARY 26, 2023

That catchy alliteration makes him sound like a comic book character, like Clark Kent or Lois Lane, Peter Parker or Bruce Banner. Rip from the headlines The news is urgent, tangible, and real. And by quoting an outside validator, you add an extra voice of authority to support your own message. Still reading?

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Media Cause

JUNE 16, 2022

—Young, Black & Lit was started by book lovers who understand the critical importance of reading and representation in the lives of children. Their mission is simple, to increase access to children’s books that center, reflect, and affirm the experiences of Black children. . Books: Me & White Supremacy.

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Connection Cafe

DECEMBER 22, 2013

As we prepare for our leap into 2014, let’s learn from 2013′s ups and downs – triumphs and flops – and make this next year one for the record books. Colleen Fahey’s article, How Audio Enhances Your Brand Content: Find Your Signature Sound , provides guidance for how your nonprofit can strengthen its voice.

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