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Paid Media ROI for Nonprofits

Media Cause

Paid media helps nonprofits reach an audience that owned media (the content that you own, such as your website and social media posts) cannot. This digital strategy, which is driven by results, is often referred to as performance marketing. Paid media is any form of advertising that has a cost associated with it.

ROI 52
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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? I think there are many timeless lessons that still apply to current strategy that can be gleaned from looking backward.

Lesson 59
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Event Management Software for Nonprofits: Top Tools for 2024

Qgiv

Fun Team Events | Best software for entertainment activities Fun Team Events blends entertainment and philanthropy by offering a distinctive and enjoyable avenue for your donors to support your cause. What we love about Mailchimp Mailchimp excels in collecting donor data and transforming insights into actionable strategies.

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Concurrent Fundraising Events: 3 Ideas to Boost Revenue

Get Fully Funded

For example, instead of simply creating a landing page about your auction, leverage the Google Ad Grant program to promote the page (and your site) for free! If you’re not sure what attendees would like, consider asking your existing supporters through a social media survey or a meal preference choice on the RSVP.

Ideas 52
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5 Apps Doing Good for the World

Care2

With so many apps coming out all the time it’s easy to miss the ones built for social good and hard to keep up on useful apps that nonprofits and causes can use to do their work. First Aid by American Red Cross - Google Play. Charity Miles - Google Play. Google Drive. Google Drive - iTunes App Store.

Doc 67
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5 Apps Doing Good for the World

Care2

With so many apps coming out all the time it’s easy to miss the ones built for social good and hard to keep up on useful apps that nonprofits and causes can use to do their work. It’s an interesting model that blends the kind of action triggered approach to donation that HelpAttack! Frogloop has you covered.

Doc 62
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Reflections from Networked Nonprofit Workshop for 300 People

Beth's Blog: How Nonprofits Can Use Social Media

This week I lead a full-day workshop for 300 nonprofits and foundations on social media strategy and tactics. The second part of the morning was designed around the Principles of Social Media Strategy and used a new version of the Social Media Game intended for a large group of people.