Whole Whale

AUGUST 25, 2021

Giving to all nine major categories of recipient organizations grew, making 2016 just the sixth time in the past 40 years that this has occurred. Giving to education, public-society benefit organizations, and arts, culture, and humanities all increased over 10% since the year before. Giving Tuesday total : $168 million. Mail stats.

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Stats Trend Mail Fundraising 96

Connection Cafe

JUNE 7, 2013

Recently some members of the Blackbaud marketing team stirred up some internal controversy by sending out an email that contained stars in the subject line (highlighted below.) Your symbols should make sense with the content of your email message and the branding of your event/organization. Select the right symbol.

Spam 44

Spam Test Technique Rate 44

Tech Soup

JANUARY 25, 2012

Sage Payment Processing requires a three-year contract between your organization and Sage Payment Solutions, and the contract is automatically renewed for another two years at the end of the initial period unless your organization provides 90 days' written notice. Blackbaud Now. It can be canceled at any time. Caspio Bridge.

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Product Service Wikispaces License 40

Tech Soup

APRIL 4, 2017

Steve MacLaughlin, VP of data analytics at Blackbaud and author of Data Driven Nonprofits , broke down what successful nonprofits do to manage big data. Your organization may have a lot of contacts in its database, but the reliability of that data is more important. Work to understand what people want from you as an organization.

Learning 36

Learning NTC Analytics Channel 36

NTEN

SEPTEMBER 24, 2010

Here are some highlights from this month's particularly tool-loaded Communications RoundTable with Chad Norman of Blackbaud. Chad also recommended (if you have the budget for it) using Facebook Ads to connect with folks who are out there, but may not be aware of your organization on Facebook. Then we switched topics to Twitter.

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Social Media Chad Communication Share 56

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 21, 2005

Online auction anecdote: He shared a story about an organization that had received a donation of toilet paper for an event 12 months before the event. The organization didn???t Unfortunately, the organization didn???t So, as a first step, organizations should be at least collecting mobile phone numbers in their databases.

Boston 50

Boston NTC Strategy Spam 50

Connection Cafe

JULY 23, 2013

Guest post by Ryan King , Blackbaud’s Sr. Get ready for some great insights from a marketer that has a passion for engaging the nonprofit community and Blackbaud customers. — —. How do you make sure your organization is creating a positive experience for people looking to engage with your organization?

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email Donor Effective Picture 46

NetWits

MAY 23, 2008

The direct mail world was broken the instant the first email was sent, but 80% of all email sent is spam. Back in the day, Blackbaud used to hand-deliver the hardware and software to our clients. Nonprofits used to have the luxury of letting other organizations take the plunge first. Kiva breaks it. Room to Read breaks it.

Hurricane 105

Hurricane Kiva Flash Change 105

Connection Cafe

MARCH 15, 2018

I recently had the pleasure of hosting Landing Your Emails: Tips for Email Deliverability webinar with Blackbaud. By reaching out to old email addresses, organizations are more likely to hit recycle spam traps, trigger spam complaints, and ultimately, hurt the ability to get emails delivered to the inbox.

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email gMail Tips Spam 28

ASU Lodestar Center

OCTOBER 11, 2017

Nonprofit organizations have become sophisticated marketers using techniques like targeted campaigns and engagement (nurture) tracks to build strong, sustainable relationships with potential supporters. CRM databases typically capture contact and touchpoint information on individuals and organizations. Targeting is difficult.

Database 40

Database Effective Marketing Phoenix 40

Connection Cafe

MAY 4, 2017

And this time, many organizations and companies are noticing: open rates for Gmail recipients have in some cases plummeted, and there is deep concern over both the short-term and long-term consequences of Gmail’s evolving and less than transparent process for how it manages and sorts incoming e-mails.

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email gMail Strategy Spam 44