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Practical, Actionable SEO Tips for Nonprofits

Nonprofit Tech for Good

Stories of individuals or communities that have benefited from your work can be powerful in connecting with your audience. Page Titles : These are the clickable headlines you see in search results. Semrush’s What is a Meta Description and How to Write One does a deep dive into all things meta descriptions and title tags.

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RSS is really your friend

NCE Social Media

RSS is a family of Web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format (from Wikipedia ). Ideaware has an outstanding article on how to harness RSS to benefit your information needs. Tags: Tools rss ideaware feeds. I would recommend reading it.

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11 Website Design Best Practices for Nonprofits

Nonprofit Tech for Good

Use bold for headlines. Meta tags have been abused by so many shifty search engine optimization (SEO) specialists over the past 10 years that search engines are increasingly giving higher priority to page titles to generate their search results. Repetition is key. Format Text for Easy Reading. Write for Web 2.0!

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First day in Davos

Beneblog: Technology Meets Society

The benefits of collocating the social entrepreneurs in one place has been proven in past years: a large amount of the value of attending the WEF is meeting with global social entrepreneur colleagues, and trading notes about the best ways to change the world for the better. We then joined the social entrepreneurship dinner.

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Online Fundraising Ideas (7 Strategies & 63% More Donations)

Nonprofits Source

To add this code you’ll need access to place the script in the header or footer tags of your website. Here are a few guides for popular sites to get your tracking codes set up: Google Remarketing Tag. Pinterest Tag. Your development team can “upsell” by promoting fundraising events or membership only benefits.

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Essential Tips for Email Marketing

ASU Lodestar Center

Some are tagged as relevant, and some are not-- these often land to the spam folder. That means instead of the usual generic headlines that don't state what the email is about; you have to be on point. Discuss the actual benefit they can get from it. To ensure that your email reaches your donor , you have to take extra measures.

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SEO For Nonprofits: A Beginners Guide To Digital Marketing Success

Nonprofits Source

Heading Tags. Image Alt Tag. While the second URL is cleaned up, having the date and year in subfolders doesn’t add any benefit to rankings unless you’re publishing content frequently like a media organization. This is because the closer your keyword is to the title tag the more weight it carries with search engines.