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New Google and Yahoo Standards for Email

M+R

Read time: 8 minutes Just this month, Google and Yahoo coordinated announcements of new requirements for email senders. Google and Yahoo are the two biggest providers of free email inboxes in the US. Email Authentication The requirements Google and Yahoo laid out fall into three major categories.

Yahoo 97
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3 Simple Email Improvements to Make More Money During EOY Fundraising

EveryAction

In fact, according to the annual Benchmarks report from NTEN and M+R , email fundraising revenue alone increased by a whopping 25% last year, outpacing the overall growth of other online revenue sources. Email service providers like Google and Yahoo!, Great news, right?

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What actually happened: Apple Mail Privacy Protection

M+R

We saw some of the impacts of these changes in this year’s Benchmarks. Since Apple Mail can be set up to work not just with Apple domains, but also with most of the major inbox providers (Gmail, Yahoo, AOL, Hotmail…) this impacts a huge segment of email subscribers. Make strategic adjustments? Burn down email and move into a bunker?).

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Nonprofit Growing Pains. Dealing with Change.

Care2

Yahoo faced a similar panic among Delicious users when the news leaked that Delicious would be closing and Yahoo lost its chance to explain the transition and where the service was heading to users on it’s own terms.

Change 66
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5 Reasons Why Your Email Got Deleted

NetWits

Every major email reader (Outlook, gmail, yahoo, etc) can handle images just fine. Here’s a great report by NTEN and M+R on non-profit emarketing benchmarks as well as a quick look at what the open, click through, response and unsubscribe rates look like. Third , get into the habit of reviewing the metrics. What am I missing?

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Introducing the 2021 Classy Awards Leadership Council

Classy

Prior to her role, she held various corporate social impact roles at Zynga, Yahoo, and Warner Bros. General counsel and head of CSR at several public and private venture-backed companies, including AOL and Yahoo. Vice President, Social Impact and Sustainability. Leads Okta for Good, the company’s corporate social impact initiative.

Award 57
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Overcoming Declining Nonprofit Website Traffic

Connection Cafe

Blackbaud’s just-released Online Marketing Benchmark Study for Nonprofits found nonprofit website traffic was down 14 percent in 2012 compared to 2011. It should be noted, like other benchmark reports, nonprofits within the study vary from year-to-year.). Benchmarks are helpful, but your data is what matters most.