Connection Cafe

MAY 23, 2013

Blackbaud’s just-released Online Marketing Benchmark Study for Nonprofits found nonprofit website traffic was down 14 percent in 2012 compared to 2011. It should be noted, like other benchmark reports, nonprofits within the study vary from year-to-year.). Benchmarks are helpful, but your data is what matters most. Email Traffic.

Websites 44

Websites Comparison Analytics Search 44

NetWits

NOVEMBER 11, 2010

Every major email reader (Outlook, gmail, yahoo, etc) can handle images just fine. Lacking Analytics. Here’s a great report by NTEN and M+R on non-profit emarketing benchmarks as well as a quick look at what the open, click through, response and unsubscribe rates look like. Third , get into the habit of reviewing the metrics.

email 212

email Profit Registration Review 212

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

I have been knee deep researching and thinking about Web Analytics in general and Google Analytics in particular for a third screencast in a series I'm doing for NTEN. The research has been going slowly -- partly because web analytics is a very complex and geeky topic. Analytics This! Zen and the Art of Web Analytics.

Screencast 50

Screencast Analytics Measure Web 50

NTEN

OCTOBER 6, 2011

Remember that average banner click-through is just 0.1% [ DoubleClick 2009 Year-in-Review Benchmarks ]. As you go, you'll be able to use analytics to validate your assumptions and optimize your ad buys based on what's working. Here's the rundown: Yahoo! It allows users to upload their own creative and serve it across Yahoo!'s

Storytelling 73

Storytelling Yahoo Story Google 73

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2009

Inspiration for How To Think Like A Social Media Marketing Genius Presentation by Beth Kanter For the past two years, I've been doing an annual Blog benchmarking process that attempts to do a ROI analysis. The most valuable part of the blog benchmarking process is the reflection process and linking insights to making improvements.

Metrics 50

Metrics ROI Measure Content 50

NTEN

OCTOBER 15, 2010

A high enough spam complaint rate can get you completely blocked from email delivery systems such as Yahoo Mail or Hotmail -- which each account for about 15% of all email addresses. . What subject lines get opens, and how do these look compared to industry benchmarks? How do you know if you're a good inbox guest?

Mail 61

Mail Campaign Management Yahoo 61