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Google Analytics and Benchmarks: HAWK

M+R

Hey data friends, it’s our favorite time of the year, the birds are singing, the flowers are blooming, you can sip your iced coffee outside and read Benchmarks ! TLDR: What’s going on with website data in Benchmarks The transition from UA to GA4 happened mid-year in 2023 (and with it, all of the changes to tracking between the two systems).

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Amuse bouche: Benchmarks is almost served

M+R

READ TIME: 1 minute The Benchmarks team is busy in the kitchen, cooking up another edition of super useful digital nonprofit data. Visit mrbenchmarks.com on the 27th to get a flavor for all the trends in fundraising, advocacy, and digital marketing. April 27, 2023, ONLINE Benchmarks Webinar. May 11, 2023, LIVE in New York.

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REMINDER! Amuse Bouche: Benchmarks is served up next week!

M+R

Don’t forget to make your reservations for our Benchmarks launch events if you haven’t already. READ TIME: 1 minute The Benchmarks team is busy in the kitchen, cooking up another edition of super useful digital nonprofit data. April 27, 2023, ONLINE Benchmarks Webinar. May 11, 2023, LIVE in New York.

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End-of-Year Wrap-Up: Three Things to Take Into Your 2024 Email Campaigns

M+R

Keep these trends and tactics in mind as you start to pencil in plans for the coming end of year (and no, it is never too early to start). For a more robust data set and many, many, many charts, stay tuned for the upcoming 2024 M+R Benchmarks Study! Sign up here to be the first to know when the latest Benchmarks is released.

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Hot Takes: Giving Tuesday 2023

M+R

Now let’s take a quick look at the trends and top-line findings from 33 of the nonprofits we work with and see where they’re pointing us as we head into the final thirty days of 2023. There’s a growing trend in town: Black Friday lasts all week, Cyber Monday lasts all month, capitalism is forever. SMS — time for a new approach?

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2008 donorCentrics Internet Giving Benchmarking Analysis

NetWits

Target Analytics , a Blackbaud Company, has released the 2008 donorCentrics™ Internet Giving Benchmarking Analysis. The report is featured in today's edition of The New York Times and covers some of its many findings.

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10 Twitter Best Practices for Nonprofits

Nonprofit Tech for Good

Positive news about your mission and programs. There are rage tweeters and arrogant trolls that occasionally trend to the top. With so much stressful, depressing news in the world today, positive news stands out. People who are active on Twitter tend to be plugged into current events and trending news.

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