Benchmark Metrics Sample Stats 
Beth's Blog: How Nonprofits Can Use Social Media
FEBRUARY 24, 2010
To refine a content strategy, I used the Fan Page insights metrics tool, particularly the stats on interactions and Fan Page growth. Here are some metrics that I use to harvest insights on those questions. The M&R social media benchmarks study is a good start, although the benchmarks are based on a small sample size.
Neon CRM
AUGUST 24, 2023
Being able to benchmark performance against what other nonprofits are doing is an important starting point to understanding your own data. Fundraising Effectiveness Project (FEP) The Fundraising Effectiveness Project (FEP) is the industry standard for donor retention stats and other related donor engagement metrics.
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Beth's Blog: How Nonprofits Can Use Social Media
JULY 12, 2009
According to the “ eNonprofit Benchmarks Study ” done by NTEN (shout out to Holly Ross ) email is still the “killer app” that reaches the most people. Stats, stats, stats …. Facebook Pages give you stats!! You may be thinking “why do stats matter?”. See a sample of what the stats look like here.
Care2
AUGUST 22, 2013
Note , this was adapted from the book Social Change Anytime Everywhere by Amy Sample Ward and I. Set benchmarks and specific goals for traffic, engagement, and online giving for the year. Produce a monthly website and online engagement report of key metrics. For each major marketing initiative answer the following questions.
Amy Sample Ward
APRIL 27, 2009
I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. The right metrics. Themes that people want to learn: new metrics structures can bubble up. funders of a 20th century mindset - what metrics speak to them. industry benchmarks.
Beth's Blog: How Nonprofits Can Use Social Media
JUNE 6, 2012
I took a look at a couple of the measurement tools available for Pinterest and got on the waiting list for Pinerly after reading this analysis from the Poynter Blog based on stats provided by Pinerly. I was curious about what I could learn if I did an informal benchmark study of a few nonprofit Pinterest users. Gardening/Farming.
Classy
JUNE 24, 2021
Metrics matter because they give your nonprofit insights on decision-making and provide evidence for what kind of content to share. However, this amount of data can be overwhelming, so nonprofits have to prioritize which metrics to actually measure. Free Download: Sample Week of Nonprofit Social Media Content.
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