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[DATA] 11 Must-Know Stats About How Nonprofits Use Email for Digital Marketing and Fundraising

Nonprofit Tech for Good

Odds are your emails are going to spam folders and are in violation of email compliance laws that require opt-out information and a mailing address to be prominently featured in all email campaigns. According to the M+R Benchmarks Report , for every 1,000 fundraising emails delivered, nonprofits raised $78 (up from $45 in 2020).

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3 Membership Engagement Strategies to Try Today

Neon CRM

A simple interest poll can provide a considerable boost in attendees. FYI, nonprofits have an average email open rate of 24.11% , so use that if you’re in need of an initial benchmark. Build anticipation: Plan some email reminders leading to the event, so everyone has a chance to mark their calendars.

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Relationships That Raise Funds: 5 Tips for Creating Successful Peer-to-Peer Fundraisers

NetWits

First and foremost, determine which existing audiences you wish to engage (board members, major donors, past event fundraisers or attendees, all donors, volunteers, etc) in your fundraising and how you will reach out to them (email, social networks, mail, phone, on-site events, etc). 4) Activate.

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11 Donate Now Best Practices for Nonprofits

Nonprofit Tech for Good

While it’s impossible to track these donations unless you poll your online donors, the more your nonprofit utilizes social media to build your online brand and your e-newsletter list, the more likely potential online donors are to discover your nonprofit—and your nonprofit’s “Donate Now” landing page. Launch a Sustainer Program.

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Reflections from #MFOM14: Email Marketing, Fundraising, and Visual Communications

NTEN

Set your own benchmarks: Guidelines, benchmark reports, and best practices are helpful to know, but ultimately its important to know your audience. We also asked the audience what tools they would recommend through Poll Everywhere. Here''s what they said. What free or low-cost tools do you rely on for creating visual media?

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Humane Society: Tactics for Sustained Engagement

Beth's Blog: How Nonprofits Can Use Social Media

She advises using various parts of the Grunig instrument which you can be done for free using Survey Monkey or Zoomerang or a poll on a blog. And very likely they are simultaneously doing direct mail and/ or events or PSAs etc. The problem is that most people are already doing something before they decide to measure.

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2023 Email Marketing Statistics for Nonprofits

Nonprofit Tech for Good

M+R Benchmarks ] 74% of nonprofits send an automated welcome email after joining a newsletter and these messages have an average open rate of 202% higher than traditional email campaigns. M+R Benchmarks ] Email list sizes decreased by 2% in 2022, after 8% and 9% growth in the previous two years. [