[DATA] 11 Must-Know Stats About How Nonprofits Use Email for Digital Marketing and Fundraising
Nonprofit Tech for Good
JUNE 1, 2021
According to the M+R Benchmarks Report , for every 1,000 fundraising emails delivered, nonprofits raised $78 (up from $45 in 2020). Only 20% of nonprofit email marketing managers raised less money from email fundraising appeals than they expected – a relatively low number compared to other fundraising tools polled in the survey.
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