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[DATA] 11 Must-Know Stats About How Nonprofits Use Email for Digital Marketing and Fundraising

Nonprofit Tech for Good

According to the M+R Benchmarks Report , for every 1,000 fundraising emails delivered, nonprofits raised $78 (up from $45 in 2020). Only 20% of nonprofit email marketing managers raised less money from email fundraising appeals than they expected – a relatively low number compared to other fundraising tools polled in the survey.

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3 Membership Engagement Strategies to Try Today

Neon CRM

A simple interest poll can provide a considerable boost in attendees. FYI, nonprofits have an average email open rate of 24.11% , so use that if you’re in need of an initial benchmark. Build anticipation: Plan some email reminders leading to the event, so everyone has a chance to mark their calendars.

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6 Fresh Ideas for Your Nonprofit’s “Thank You” Landing Page

Nonprofit Tech for Good

Each time @NonprofitOrgs reaches a 100K-follower benchmark, Nonprofit Tech for Good donates to various nonprofits. Add a poll asking donors what prompted them to give. It’s a way to give back, but its also a system used to periodically review how nonprofits are innovating their online giving process. Donate: Oxfam America.

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The State of the Canadian Web Nation

NTEN

Nearly a year ago, my colleagues Fraser Green, Todd Jamieson, and I decided we could no longer simply work with unreliable or incomplete statistics and benchmarks about nonprofit websites in Canada, and that you shouldn’t have to either. The goal was simple: determine website baselines and benchmarks for the Canadian charitable sector.

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Contribute to the Field: Take the Spring 2014 State of Grantseeking Survey

Tech Soup

GrantStation polls organizations on the status of their grantseeking in order to provide the nonprofit sector with a vivid, up-to-date snapshot of grantseeking today, and you can help the grantseeking community stay on top of trends through your participation. You can click here to see past reports.

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Relationships That Raise Funds: 5 Tips for Creating Successful Peer-to-Peer Fundraisers

NetWits

Utilize discussions boards, polls, blogs, surveys and social media to actively engage participants throughout the fundraising campaign. Utilize naming opportunities to recognize above described benchmarks. 4) Activate.

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Social Media Measurement and Learning Analytics: How Do I Love Thee, Let Me Count the Ways

Beth's Blog: How Nonprofits Can Use Social Media

I also used this poll after different sections of content. The polling after the section of content about how to make goals measurable showed that the needled moved slightly in the other direction, towards hating measurement. Confusion: I don’t know what or how to measure social media. Delight: Check out these charts and graphs!