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Quick bites: 2021 End-of-Year Fundraising

M+R

As always, we’re compiling and collating a mountain of data generated from last month’s fundraising efforts, but who wants to wait until that’s fully cooked? We’re hungry for data now. . Fewer gifts, higher averages! Were there certain audiences/donors who gave fewer gifts and certain audiences/donors who made larger gifts?

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Why 2024 May Be a “Make or Break” Year for Nonprofits

Allegiance Group

Nearly all new reports and benchmarks show a decline in both donors and dollars, and the Fundraising Effectiveness Project’s (FEP) latest Quarterly Fundraising Report is no exception. Let’s dig into the data to uncover what it means for fundraisers as we prep for the second half of the year. Might 2024 be the year things turn around?

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Benchmarks Extra: Monthly Giving

NTEN

Working on our 2011 eNonprofit Benchmarks Study , we noticed something interesting when looking at year-over-year data by sector: The share of online revenue from monthly giving for International groups seemed to decline from 2009 to 2010. For this Benchmarks Extra , we separated the data for one-time giving and monthly giving.

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eNonprofit Benchmarks Study Reveals Latest Metrics for Advocacy, Fundraising and Social Media

Care2

Check out the 2010 eNonprofit Benchmarks Study from M+R Strategic Services and NTEN which surveyed 40 nonprofit organizations and analyzed all of this data and more. Key Benchmarks: How Did Your Nonprofit Measure Up ? Are enewsletters still worth your organization’s time? Are nonprofits experimenting with mobile more?

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Charitable Giving in a down economy: Performance strategies for any market

Qgiv

Lori Collins leads One & All’s Giving Sciences group, which applies data science to charitable giving. Historical support shows that charitable response is swift in response to natural disasters, financial crises such as the Great Recession of 2008 – 2009 and the pandemic, as seen below: Revenue Trend: Human Services Benchmark.

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Text-to-Give: The Ultimate Guide to Mobile Fundraising

Bloomerang

According to the M+R Benchmarks 2023 report , 62% of nonprofits used text messaging for fundraising purposes in 2022. Supporters either send a donation amount to be charged to their mobile carrier (text-to-give) or are sent a link to your online donation form (text-to-donate) where they can submit a gift. Donor stewardship challenges.

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#FacebookAdGrants: What Nonprofits Need More Than a Facebook Donate Button

Beth's Blog: How Nonprofits Can Use Social Media

As my colleague, Farra Trompeter from Big Duck points out , there is huge potential: This move by Facebook builds on its Gifts program from last year, which never really seemed to take off beyond the initial nonprofit partners, and its more recent push to encourage Facebook users to support the Red Cross’ Typhoon Haiyan relief efforts.

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