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The Power of Podcasting: Making Audio Content for Nonprofits

sgEngage

Your nonprofit relies on storytelling to forge emotional connections with potential supporters and spread awareness of your mission. With nearly half a billion podcast listeners worldwide today, the format is very promising for nonprofit professionals who have detailed stories to tell. Produce content for a low cost.

Audio 79
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Nonprofit Marketing: The Ultimate Guide

Qgiv

While many may think of marketing as a for-profit pursuit, it’s also the backbone for nonprofits connecting with supporters and spreading awareness about your mission. Learn more about how nonprofit marketing can benefit your organization: What is nonprofit marketing? However, marketing for nonprofits can come with its difficulties.

professionals

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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

While focused on selling products, many of Ogilvy’s principles and “rules” around research, messaging, and motivating action remain surprisingly relevant today, especially for nonprofit organizations seeking to engage donors and volunteers. Convey the mission as urgently needed and highly solvable to inspire hope and action.

Lesson 59
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What Does Facebook’s New Timeline Apps Mean for Nonprofits?

Beth's Blog: How Nonprofits Can Use Social Media

Three new actions were announced at the time, including: Read, Watch, Listen to help people better understand what their friends are doing online. Facebook called it the “ Open Graph ” and the pr people called “A revolution to the whole meaning of listening to music together or family T.V.”

Music 114
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What does a Purpose-Driven Company Look Like?

Saleforce Nonprofit

A purpose-driven company stands for and takes action on something bigger than its products and services. These changes resulted in a 10% increase in revenue, notably via growth in pharmacy benefits management — a business play that might not have been possible without its renewed focus on purpose. awareness of My Special Aflac Duck.

Companies 106
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Mastering Employee Engagement: Best Practices + 13 Ideas

Nonprofits Source

Investing in employee engagement can yield the following benefits for your organization: Public reputation boost. Unclear expectations, performance metrics, and goals. Add benefits to your employment package such as a gym membership or insurance that covers mental health appointments. Why is employee engagement important?

Ideas 52
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WomenWhoTech: Social Media ROI Panel

Beth's Blog: How Nonprofits Can Use Social Media

This panel will discuss realistic metrics and benchmarks any organization can use in their campaigns and ensure that your using the right strategies and tools to listen and engage your audiences on different social networks. An analysis that looks at the benefits, costs, and value of a technology project over time.

ROI 103