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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

SEPTEMBER 8, 2023

Focus on selling – Judge ads by sales results, not awards. For example, if a mailed appeal with a matching gift incentive consistently outperforms others, keep using that format. Sending a recurring newsletter or print mailing to engage supporters. Apply those lessons to general advertising.

Lesson 59
Lesson Fundraising Digital Test 59
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$100,000 Grant: Polls Still Open in the Peace Primary - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

OCTOBER 29, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) The polls close at midnight on Halloween.

Poll 28
Poll Social Media Grant Advocacy 28
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Trending Sources

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Convio 2008 Innovator Awards - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

NOVEMBER 20, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) 2 Comments | by Share Article in Misc.

Convio 28
Convio Social Media Award Advocacy 28
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Care2 Helps in Law of the Sea Win - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

NOVEMBER 2, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Law 28
Law Social Media Advocacy Case Study 28
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Social Media ROI Case Study Slam Panel at 08NTC: Carie Lewis, Human Society

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 31, 2008

s choice award. s choice award Number of youtube video views of winning submission MEASUREMENT TOOLS - tangible Sourced links for new list names from marketing ??? to quantify exposure Time spent on page & Vote count from poll program ??? Great thing about online marketing ??? trackable Raise awareness ???

Case Study 50
Case Study ROI Social Media Contest 50
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10 Fast Tips to Boost E-newsletter Performance - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

JANUARY 15, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) by age, interest, activism level).

Newsletter 51
Newsletter Social Media Advocacy Tips 51
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Email Is Most Popular for a Reason: Its the Strongest Performing - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

FEBRUARY 12, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) For more details, check out the full survey.

Social Media 28
Social Media email Advocacy Case Study 28
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