Nonprofit Tech for Good

AUGUST 9, 2021

This is the eighth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Related Webinar: Social Media Best Practices for Nonprofits. LinkedIn Pages.

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Linkedin Practice Social Media Sponsor 363

Nonprofit Tech for Good

APRIL 22, 2013

The “Nonprofit Organizations” brand was launched in February 2005 on Myspace. At the core of the brand is the Nonprofit Organizations avatar which has been used consistently since then to build a visual brand across many social networks ( Facebook , Twitter , Pinterest , etc).

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Avatar Organization Myspace Poll 171

Nonprofit Tech for Good

MARCH 20, 2013

If your nonprofit is not getting retweeted on Twitter, then you haven’t yet found your Twitter voice. Retweets ensure than your nonprofit’s avatar get increased exposure on Twitter which ultimately results in more followers and click-through rates. Sorry nonprofits. Truncated automated tweets from Facebook.

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Nonprofit Tech for Good

AUGUST 7, 2013

Nonprofits were the early adopters of social networks. Enterprising nonprofit staff (usually GenXers) with a love for the Internet created communities on Myspace, YouTube, and Facebook in 2004/2005 and most often without executive buy-in. An Avatar :: 200 x 200 pixels. Facebook Cover :: 815 x 315 pixels.

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Social Network Design Network Avatar 269

Nonprofit Tech for Good

FEBRUARY 17, 2011

Yet everyday on Twitter and (especially) Facebook nonprofits are sending out hundreds of thousands of Tweets and Status Updates with completely wrecked avatars. Yet everyday on Twitter and (especially) Facebook nonprofits are sending out hundreds of thousands of Tweets and Status Updates with completely wrecked avatars.

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Nonprofit Tech for Good

APRIL 17, 2014

This week Twitter began its roll out of a new Twitter Profile design and at any moment your nonprofit’s Twitter Profile could have a completely different look and functionality. Larger Avatar :: 400×400 Pixels :: @ UnicefNZ. Larger Header Image :: 1,500×500 Pixels :: @ OxfamIreland. Popular Tweets :: Highly Engaged Tweets are.

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Nonprofit Tech for Good

OCTOBER 1, 2012

The vast majority of nonprofits have yet to utilize the new Twitter profile design that was launched on September 18. That said, your biggest challenge will be finding a “Header” image that looks good on multiple devices especially if you are a small nonprofit without easy access to a graphic designer.

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Profile Twitter Design Avatar 229

Nonprofit Tech for Good

FEBRUARY 20, 2012

If your nonprofit has yet to start using Pinterest , then hopefully new data released for January 2012 illuminating that Pinterest now drives more referral traffic than Google+, YouTube, and LinkedIn combined will motivate you to start pinning – or at the very least to sign up and reserve your first choice of usernames (hint, hint!).

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Nonprofit Tech for Good

FEBRUARY 10, 2013

@NonprofitOrgs only follows nonprofit organizations, nonprofit staff, nonprofit service providers, and activists on Twitter. 1) Following others without having yet uploaded an avatar. Makes a Poor First Impression on Twitter: Makes a Good First Impression on Twitter: 3) Not entering your nonprofit’s website.

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Nonprofit Tech for Good

JUNE 8, 2011

For the past six years I have spent 50 to 60 hours a week utilizing Twitter, Facebook, YouTube, Flickr, MySpace, LinkedIn, and Foursquare to promote nonprofits. The range of nonprofits using social media and their subsequent levels of commitment vary widely — as do their expertise, implementation and, of course, return on investment.

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Social Media Avatar Media Ratio 279

TechImpact

JULY 28, 2014

The more ways your nonprofit is generating leads when fundraising, the better. Reaching out to constituents through multiple networks, and using these powerful social platforms in a targeted way can help take your nonprofit’s fundraising efforts to the next level. These alerts usually shows your avatar and often time your bio.

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Social Media Media Avatar Fundraising 224

Nonprofit Tech for Good

APRIL 2, 2012

UPDATED 4/3/12: If your nonprofit has yet to start using Pinterest , then hopefully new data released for March 2012 revealing that Pinterest now generates more referral traffic than Twitter will motivate you to start pinning – or at the very least to sign up and reserve your first choice of usernames (hint, hint!). e-Newsletter.

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Nonprofit Tech for Good

JANUARY 22, 2013

Many nonprofits need social media training - they just don’t know it. There’s always room for improvement and unfortunately overconfidence in social media skills prevent many nonprofit staff from getting training that could significantly increase their social media ROI (Return on Investment). Google, etc. More than that?

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Social Media Training Train Media 279

Nonprofit Tech for Good

OCTOBER 19, 2014

but to stand out from the other 50 million pages regularly active and all vying for likes, comments, and shares, you must excel at Facebook in order to stand out from the clutter and the 10 best practices below will ensure your nonprofit is on the right path. Invest in quality graphic design for your Avatar (a.k.a.

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Facebook Practice Avatar Newsletter 279

Nonprofit Tech for Good

FEBRUARY 8, 2011

First impressions are very important online, and the four nonprofits listed below have gone out of their way to make a strong one upon potential new Facebook Fans. The consistent use of a square avatar is necessary for successful online branding on social networking sites. We’ll just have to wait and see.

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Nonprofit Tech for Good

JUNE 23, 2020

This is the fourth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Related Webinar: Online Fundraising Best Practices for Nonprofits.

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Practice Online Fundraising Nonprofit 339

Nonprofit Tech for Good

OCTOBER 10, 2011

How nonprofits choose to follow on Twitter varies widely. Some nonprofits only follow a small of amount of Twitterers, others follow hundreds or thousands, and a few follow more (sometimes a lot more) than they are being followed themselves. As of today that number is 82,250. Again, following more often just so your followers a.k.a.

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Twitter Avatar Nonprofit Ratio 250

Nonprofit Tech for Good

OCTOBER 3, 2015

The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. All medium and large nonprofits with multiple chapters eventually experience a unique, but common problem in their mobile and social media campaigns. Step 2: Create avatars and banners for your chapters.

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Chapter Social Media Avatar Create 100

Nonprofit Tech for Good

NOVEMBER 19, 2012

Most nonprofits approach social media with the strategy of increasing awareness for their cause by posting and sharing content on their profiles and then when time permits, engaging their fans and followers as they respond to the content posted and shared by the nonprofits. 2) Be generous with +1′s and comments on Google+.

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Social Media Media Avatar Social 260

Nonprofit Tech for Good

SEPTEMBER 19, 2017

The webinar content below was presented by Heather Mansfield on September 19, 2017 to 1,175 nonprofit staff. To register for future free webinars, please see the Nonprofit Tech for Good Webinar Schedule. Your NGO has a visually compelling avatar that is used consistently on all social networks. slideshare.net/nonprofitorgs.

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NGO Social Media Media Social 240

Nonprofit Tech for Good

OCTOBER 20, 2011

Truth be told, I much prefer the anonymity of being “Nonprofit Organizations” online ( Twitter , Facebook , YouTube , etc.) Truth be told, I much prefer the anonymity of being “Nonprofit Organizations” online ( Twitter , Facebook , YouTube , etc.) Social Media for Social Good: A How-To Guide for Nonprofits.

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Social Media Interview Guide Avatar 234

TechImpact

FEBRUARY 4, 2014

Twitter is a powerful tool for any nonprofit. It is, in simply put, a free messenger that instantly connects your nonprofit to hundreds of millions of possible constituents. Upload an avatar, and fill out a short blurb about your nonprofit in the bio. Image courtesy of The Telegraph. Completely fill out bio.

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Twitter Tips Nonprofit Avatar 254

Nonprofit Tech for Good

SEPTEMBER 16, 2012

@ NonprofitOrgs follows more than 120,000 nonprofits, nonprofit staff and nonprofit service providers. If your nonprofit’s tweets never get retweeted, that is the Twitterverse’s way of telling you that your tweets need improvement and that it’s time to experiment with posting different content.

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Avatar Twitter Nonprofit Stats 261

Nonprofit Tech for Good

NOVEMBER 14, 2017

The urgency of a campaign occurring on a certain day inspires individuals to donate, but only if your nonprofit prepares in advance and creates an online campaign that taps into the impulsivity of cause awareness and giving day donors. Provide sample email text and social media graphics and avatars to your ambassadors. org, WWD2018.org,

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Awareness Causes Campaign Giving 206

Nonprofit Tech for Good

MARCH 5, 2012

Many nonprofits are postponing upgrading their pages because the Default Landing Tab option is disabled in the new design, but I personally have never been much of a believer that Default Landing Tabs have resulted in high numbers of e-newsletter subscribers or online donors. As I have said many, many times your avatar a.k.a.

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Facebook Design Avatar Beginner 257

Nonprofit Tech for Good

MAY 9, 2011

That said, the nonprofits below have discovered a nice balance of tweets, retweets, and mentions. They have personality and its obvious that there is a human being behind the avatar. Related Links: Webinar: How Nonprofits Can Successfully Use Twitter and LinkedIn. Five Nonprofits That Have Found Their Facebook Voice.

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Voice Twitter Avatar United States 260

Nonprofit Tech for Good

NOVEMBER 11, 2012

Mashable wrote up thorough post on Instagram’s new profile pages for Desktop last week, but I wanted to emphasize four points useful for nonprofits: 1) The photos in banner across the top of the new profiles are automatically generated from the photos you have uploaded using Instagram’s mobile apps.

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Profile Avatar Photography Storytelling 199

Nonprofit Tech for Good

JUNE 29, 2014

That said, Google+ is low on the priority lists of most nonprofits. Many nonprofits are curious, but lack the resources necessary to create and manage yet another social network. In the process, your nonprofit at the very least will increase your SEO in Google Search and position yourself as an early adopter of digital wallets.

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Google Practice YouTube Nonprofit 254

Nonprofit Tech for Good

JULY 11, 2011

Cosmic Panda may have a few tweaks not currently visible when it finally goes live sitewide in coming months, but nonprofits should be prepared for a new design that’s long term. 2) YouTube’s Nonprofit Program has dramtically changed. That said, the avatars of your subscribers can now be found only under “Community.&#

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Avatar YouTube Channel Flickr 194

Nonprofit Tech for Good

JULY 30, 2012

Large nonprofits usually have the expertise and resources necessary to launch and maintain successful online communications and fundraising campaigns. They’ve been able to hire some of the most well-trained and experienced staff, consultants, and designers that work in the nonprofit sector. Hint, hint. CARE :: care.org.

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Media Cause

SEPTEMBER 29, 2022

As a nonprofit organization, you may already be feeling the need to take a stance on the concept of the metaverse or perhaps make decisions about “meta-related” activities like accepting crypto donations. We’ve compiled a list of pros and cons for your nonprofit to consider when thinking about entering the metaverse.

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Avatar Virtual Nonprofit Platform 52

Nonprofit Tech for Good

NOVEMBER 7, 2011

Nonprofits can now create a “ Page ” on Google+. Again, please read my Google+ Best Practices for Nonprofits and then while logged into your personal account, visit plus.google.com/u/0/pages/create to create your page: 2. Enter your nonprofit’s information. Nonprofit Organizations on Google+.

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Google Create Avatar Profile 269

Nonprofit Tech for Good

OCTOBER 5, 2011

The following is an excerpt from Chapter 6 in the newly released Social Media for Social Good: A How-To Guide for Nonprofits. The best practice listed below are result of spending the last three years maintaining and building the Social Media for Nonprofit Organizations LinkedIn Group. for Nonprofits. for Nonprofits.

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Nonprofit Tech for Good

FEBRUARY 26, 2012

To be alerted of when new best practices are posted, please subscribe to the Nonprofit Tech 2.0 Also, since the Google+ Pages launched after the release of Social Media for Social Good: A How-To Guide for Nonprofits , please consider this blog post a supplement to the book. Add your nonprofit under “Employment.”

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Google Practice gMail Avatar 191

Nonprofit Tech for Good

JANUARY 8, 2012

If your nonprofit has yet to get on Google+, now would be a very good time to start. If your nonprofit is already on Google+, then the best practices below are meant to help you better learn how to tap into and inspire the Google+ community. e-Newsletter. Set up your Google/Gmail Account and personal Google+ Profile. .

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Google Practice gMail Avatar 215

Nonprofit Tech for Good

JULY 25, 2011

In the meantime, nonprofit staff can prepare for the launch of the new brand pages, also known as Google+ Entity Profiles , by creating a Google Account and then setting up your personal Google Profile (which then also becomes your personal Google+ Profile when you get invited to join Google+ or the site comes out of beta). e-Newsletter.

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Google Practice Profile Avatar 273

Nonprofit Tech for Good

NOVEMBER 7, 2011

Now that Google+ is open to everyone, all nonprofit staff can start experimenting and familiarizing themselves with Google+ before the brand pages, also known as Google+ Business Profiles , are launched later this month. To be alerted of when new best practices are posted, please subscribe to the Nonprofit Tech 2.0 e-Newsletter.

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