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How to Use UTMs to Leverage Donor Acquisition for Your Nonprofit

Nonprofit Tech for Good

The breakdown of campaign/source/term/medium used as UTM parameters is a tried and tested structure for understanding acquisition. Term will help you identify which variation of content got someone to your site – which is super helpful for Search Ads tracking or analysing the effectiveness of a specific ad in your campaign ! .

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SEO For Nonprofits: A Beginners Guide To Digital Marketing Success

Nonprofits Source

The time has finally come to demystify Search Engine Optimization ( SEO) for nonprofits. In the last step of this digital marketing plan, we’re going to share SEO strategies and tactics we use to increase search rankings on Google. page speed, structured data, or inbound links). With search engine optimization.

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Furthering Your Nonprofit Career: 3 Tips for Development

Bloomerang

Instead of having to search for sparse sources of information, we’re now left with the opposite issue—sifting through ample resources to find the most trustworthy and impactful information. . To start your search, you need to understand the different options available to you. Some of the best options at your fingertips include: .

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Fundraising Apps: 25+ Tools To Help Your Org Raise More

Bloomerang

Constituent search. Constituent search features allow your staff to read up on each individual donor’s profile before going to meetings or events. Their fundraising app makes it easy to search a keyword and find resulting grants that could be a good fit. Split URL testing. Keyword research. User permissions.

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How To Successfully Implement Your LMS.

Gyrus

You may feel like you accomplished most of this in your search for the right LMS. We’ll train you on the ins and outs, how to structure interoperability between your other resources, and how to go-live as quickly and effectively as possible. Determine what you want the LMS to do for you.

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The Ultimate Guide to Google Ad Grants for Nonprofits: 2022 Edition

Nonprofit Tech for Good

A Google Grant provides $10,000 each month to nonprofits to spend on Google Search ads. If they have valuable content that will spark engagement or if they provide pertinent information that people search for, they will likely get a lot of value out of the Google Grants. So what are Google Ad Grants ?

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Nonprofit Web Design Process Part 4a: Sitemaps

Connection Cafe

Your sitemap is a visual representation of the structure of your website. Identifying links and utilities that need to be present on ever y page of your website including Search, Social Sharing, Login, etc. Card Sort tests are a very helpful input to help determine which groups make the most sense for end-users of the website.

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