Tips for nonprofits from Candid’s year of TikTok, Instagram Reels, and YouTube Shorts
Candid
SEPTEMBER 7, 2023
While we are definitely not experts (every day we discover something new), we wanted to share what we have learned over the past year doing social media video. While video views are nice, we measure our success by engagement—using likes, comments, saves, or shares as our metrics. It started as a 90-second video script.
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