Audience Conversation Measure Ratio 
Beth's Blog: How Nonprofits Can Use Social Media
MAY 2, 2011
For example, you could collect number of fans or the post to like or commenting ratio – without having to survey other organizations. If you wanted to gather information that isn’t publically available, you could collect useful data points in a survey using a free tool like Google Forms. Benchmarking Study by Devon Smith.
Beth's Blog: How Nonprofits Can Use Social Media
MAY 3, 2009
Photo by Smitty42 Lucy Bernholz has a great post called " Metrics Are Good, Unless They Are Bad " which talks about the problems we encounter when we're trying to measure hard to measure stuff - like social media, social return, and social enterprise. She gives a seven step framework for measuring the ROI of relationships.
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Nonprofits Source
JUNE 22, 2017
Digital channels have made it affordable for brands to communicate their message to a broad audience. You may have written something of value, but none of that matters if you can’t get it in front of your audience. Second, social media isn’t enough on its own to expose your organization to a new audience.
Beth's Blog: How Nonprofits Can Use Social Media
JANUARY 8, 2014
You can also invite Alums to share what they’re up to as part of your engagement strategy on social channels, either as a dedicated post or part of the conversation in the comments. Conversation starters that link alumni to the current school experience can spark tons of engagement. Connect Alumni with Current School Experience.
Amy Sample Ward
AUGUST 18, 2009
You can visit his blog to read the post and join the conversation there. Just as the content distributed and conversations participated in are integrated into many different aspects of your organization’s work, so should the knowledge, access and responsibility to participate be integrated across your staff.
Beth's Blog: How Nonprofits Can Use Social Media
APRIL 29, 2008
I do share URLs to my posts, but try to link to a conversation. Paul notes, "I find a lot of ideas in the streams of conversation." Twitter As A Conversation Tool. This post from Cometrics -- Developing Metrics for Conversation for Twitter -- has lots to ponder. My ratio is 2.4,
Amy Sample Ward
JANUARY 2, 2009
Identify the audience or community you want to engage. If you only have an hour a week to post to a blog, then it is unreasonable to expect a lively conversation and community emerging from it, at least not very quickly. So, your definition of success has to be flexible to the changing times and the changing needs of your audience.
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