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TikTok Strategies for Making a Real Impact

Media Cause

TikTok has emerged as a powerful platform for advocacy and social justice, enabling individuals and organizations to build large followings and drive meaningful change. The Power of TikTok Advocacy: Using the Platform to Drive Change Take @thatpyschnp , who regularly rallies her 300k+ followers to take action for progressive causes.

Impact 72
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What about those leaked reports from Facebook and Instagram?

Top Nonprofits

So if you want to take a moment and introduce yourself to the audience, that’d be great. the pushback that these platforms and sort of the PR campaign that they’ve instituted to defend themselves against pretty indefensible actions. And now we know organic reach, unpaid reach on these platforms is really like one to 2%.

professionals

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How Nonprofit Leaders Create An Authentic Personal Brand on Intsagram

Beth's Blog: How Nonprofits Can Use Social Media

The platform attracts many brands because of the opportunities for brand story telling. Distinctiveness: It is expressed in a unique way and clearly defined, so their audience can quickly grasp what they stand for. Relevant: It meets the target audiences needs. Instagram is about photo sharing and tell stories in photos.

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Marketing for Every Moment of the Student Engagement Lifecycle

Connection Cafe

As marketers, we’re always trying to stay on top of the latest trends—and college-age students are a discerning audience. Nearly 2/3 of teens use social media to inform their college decision. Current students can help you get the platform and the messaging right for peer audiences. Grow your audience.

Student 25
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Guest Post by Nina Simon -- Self-Expression is Overrated: Better Constraints Make Better Participatory Experiences

Beth's Blog: How Nonprofits Can Use Social Media

Forrester created the “social technographics” profile tool to help businesses understand the way different audiences engage with social media (and you can read more of my thoughts on it here ). First, exhibits that invite self-expression appeal to a tiny percentage of museum audiences. This is a problem for two reasons.

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Designing Talkback Platforms for Different Dialogic Goals

Museum 2.0

We don't have the same limitations when designing talkback stations and other physical platforms for conversation, but that doesn't mean we shouldn't intentionally design the conversational tools offered. Many institutions do this unintentionally--by providing post-its or comment books, pens or crayons.

Design 31
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Meditations on Relevance, Part 3: Who Decides What's Relevant?

Museum 2.0

One of my favorite comments on the first post in this series came from Lyndall Linaker, an Australian museum worker, who asked: " Who decides what is relevant? The curatorial team or a multidisciplinary team who have the audience in mind when decisions are made about the best way to connect visitors to the collection?"

Teen 20