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Thinking Outside the Traditional Non-Dues Revenue Box

Association Analytics

There are a few key data-driven strategies that can help to enhance an association’s financial outlook and member engagement including: Identifying Audiences – Effective non-dues revenue strategies begin with a deep understanding of your association’s audience. Is there an entirely new market you should explore?

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Your Guide to Year-End Fundraising Best Practices

Nonprofit Tech for Good

By Jen Frazier , President at Firefly Partners – a women-owned, LGBTQ+ certified, and minority-owned digital marketing agency that develops accessible online experiences that empower progressive organizations to thrive. Common benchmarks include the number of new donors, the number of new email subscribers, or volunteer sign-ups.

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10 Twitter Best Practices for Nonprofits

Nonprofit Tech for Good

This is the ninth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. It’s a good practice to occasionally tag important partners and sponsors in image tweets, but doing so often will only annoy them. Twitter is not for every nonprofit.

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Direct mail built the conservative movement. Can influencers beat it?

M+R

If radical anti-family forces have their way, this UN sponsored program is likely to become an all-out assault on our traditional family structure. Receptive and swayable audiences are becoming harder and harder to reach. Looking for benchmarks? We’ve got some Benchmarks. Enter: influencers.

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Google’s AI Search Experience: What advertisers need to know

M+R

The company also expanded on its (inevitable) plan to monetize this experience, via a to-be-released “Sponsored” section of AI results. Depending on where your brand falls, this might change the importance that you place on brand awareness, media exposure, and social audience-building. Why does it matter? Looking to build your brand?

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How Your Nonprofit Can Effectively Fundraise Using RoundUp App

Nonprofit Tech for Good

By Kelly Pullin , Marketing Manager at RoundUp App – the nation’s largest tool for rounded up donations, giving nonprofits across the country a new stream of recurring giving. According to the 2020 Benchmarks Data from M+R , overall online giving revenue increased by 10% in 2019, and revenue from monthly gifts increased by 22%.

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Marketing Automation: The Future of Fundraising for Your Nonprofit

Nonprofit Tech for Good

By Rob Leighton , Executive Director and Founder at iMission Institute – a social sector marketing agency and technology consulting firm specializing in helping nonprofits raise more money, fire up engagement, and streamline work. This is full-funnel marketing , and to do it effectively you need some technological assistance.

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