Audience Benchmark Influence Report 
M+R
APRIL 24, 2024
The latest edition of the annual M+R Benchmarks Study has arrived, and here’s your ticket to ride. Cram your cranium with metrics on email and mobile messaging, advertising, web traffic, social media and influencers, and more. Nonprofits more than doubled TikTok audiences in 2023, while Twitter/X fans declined. Sign up now!
M+R
JUNE 5, 2023
Receptive and swayable audiences are becoming harder and harder to reach. Enter: influencers. Influencer campaigns are the spiritual successor to the pioneering direct mail efforts, with massive potential to help movement organizations win. Relationship building: influencers are carrying on your organization’s mission.
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Whole Whale
APRIL 5, 2024
TikTok Ads Library: [link] Shows ads from brands, creators, influencers across different ad formats like in-feed, brand takeovers, etc. Google Ads Transparency Report: [link] Provides ad spend data across different advertiser industries and political entities. May not allow visibility into US ads.
EveryAction
MAY 30, 2023
Your technology can help you build a solid virtual turnout by supporting an omni-channel marketing campaign to promote your event—this is an effective strategy for delivering your message to your audience wherever they are. Petitions Looking for an easy way to get people in the door for advocacy work?
Bloomerang
AUGUST 21, 2023
This post describes actions you can take to implement the findings of Bloomerang’s 2023 Fundraising Planning and Climate Report. General guidance for fundraisers Here is general guidance on actions fundraisers can take based on fundraising trends and best practices drawn from the report.
Nonprofit Tech for Good
OCTOBER 25, 2019
The 2019 M+R Benchmarks Report observed that for certain nonprofit sectors the impact has been “dramatic,” and for health nonprofits, in particular, it appeared “nothing short of transformative.”. Basic promotion can be as simple as a monthly Facebook post that reports how much Fundraisers have brought in recently for your nonprofit.
M+R
JUNE 4, 2024
Here’s what we recommend: Anticipate higher costs Ad spend for the 2024 election cycle is projected to surpass 2020 outlays by a whopping 30% (source: 2024 Political Report by winmo ). With an influx in ads during this time, there will be higher competition.
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