Remove Attention Remove Mind Remove Process Remove Ratio
article thumbnail

The Importance of Data Analytics for Fundraising Events

Achieve

If this occurs, try experimenting with different subject lines and injecting a sense of immediacy to ensure your email content receives the attention it deserves. Event Activity If your event spans multiple days or weeks, maintaining high interest and keeping it top of mind with your supporters is key to maximizing your fundraising potential.

article thumbnail

Before Publishing Your Annual Appeal, Ask Yourself These 5 Questions

Bloomerang

With that in mind, the focus should be on them, not on you or your organization. . How often do you use “I,” “my,” “our,” “we,” or the name of your organization vs. Here’s an example: As you can see, the ratio of ego-centric to donor-centric pronouns is an astonishing 18:3. Their attention spans are short. how you would talk).

Question 142
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Top 2021 Fundraising Strategies: Mastering Online Appeals and Messaging

Bloomerang

You should pay careful attention to where the points of friction are that may cause a would-be donor to abandon their donation. Keep in mind that a digital-first strategy doesn’t mean you give up on personal touches. A good ratio is three or four non-ask (cultivation) emails for each one with an ask (solicitation).

Strategy 142
article thumbnail

8 Ways to Improve Your Matching Gift Emails & Drive Results

Neon CRM

Key elements to keep in mind should include: Your logo Color scheme Typography Imagery Brand voice And more! And in order to simplify the matching process for donors, it helps to share guidelines and eligibility criteria specific to the individual’s employer. To do so, be sure to mention matching gifts from the beginning!

Gift 97
article thumbnail

Website Design for NGOs: 5 Essential Strategies

sgEngage

As you read through these strategies, keep your supporters in mind. Keeping your supporters top of mind will help you create a website that gets real results. . You can even create a supporter persona, a semi-fictional person made up of your supporters’ characteristics, to help you brand with your users in mind. .

Design 81
article thumbnail

6 Video Marketing Tips For Nonprofits

NonProfit Hub

So, here are a few tips to bear in mind when putting together a marketing video for your nonprofit. Set out a specific and pre-defined goal that will guide your production process. This process is about identifying basic elements that might be helpful, like video length, visual-to-written content ratio, style and color pallet.

Video 63
article thumbnail

Tech Wellness in the Nonprofit Workplace: Tips for Avoiding Collaborative Overload

Beth's Blog: How Nonprofits Can Use Social Media

In the book, we also talk about technology wellness in the nonprofit workplace, but I have been looking forward to an opportunity to go deeper on how teams of people in nonprofits can avoid technology overload caused by collaboration platforms and process. Is the ratio of team/solo time adequate? This blog post shares some thoughts.