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Supercharge Giving Tuesday Contributions with an Optimized Donation Page

The Modern Nonprofit

Crafting a Donor-friendly Giving Page If you’ve ever experienced the warm-feeling of giving to a charity, chances are it was through a fundraising page. Unfortunately, subpar formatting, uninspiring content, and other mishaps could be holding back your fundraising efforts. Sounds pretty smooth, right?

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Nonprofit Email: The Rules of Engagement

Pamela Grow

Well, I’ve got some eye-opening stats that might make you reconsider where to channel your communication efforts. It’s time to shift gears and give email the attention it truly deserves. When it comes to reaching your fundraising goals, email reigns supreme (after direct mail and face-to-face, of course).

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Raise More By Avoiding “One Size Fits All” Email Appeals

NetWits

2) A medical foundation exceeded their fundraising goals and averaged over $1,000 per gift when they personalized their email appeal by: Thanking people for last year’s gift (in the headline and first paragraph). Analyze the stats of previous emails. How much the event raised that year. Including last year’s gift amount.

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Nonprofit Weekly Roundup: Surprising Twitter Stats, Content Creation, and Media Love for Your Next Event.

Connection Cafe

Some People Make Excuses; Others Raise Money – Fundraising Coach, Marc A. Pitman challenges nonprofits to reframe the slow months and use them to catapult their fall fundraising. Here’s some of this week’s best content for the nonprofit industry. creating content. I hope this next week is a chart-topper for you.

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5 Fundraising Resolutions for 2016

Connection Cafe

The same trends that are changing the world around us at a rapidly accelerating rate are impacting the fundraising profession in new and exciting ways. In 2016, fundraisers will need to focus on tying the impact of gifts to the cause itself in order to retain and gain supporters. Exceed Donor Expectations. Focus on Impact.

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Best Tips to Rock your Online Presence

Care2

Convene online marketing meetings with key department representatives (Fundraising, Programs, etc) twice each month to plan out upcoming initiatives in the annual online marketing calendar, divide up tasks, and review progress. topic, draft headline, and bulleted ideas to expand on. Change 2 homepage slideshow items on the website.

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Back to the Basics—Bucking the Nonprofit Trends of 2015 to Benefit Your Nonprofit Brand

NonProfit Hub

20 Marketing Stats on the Trends of 2015”. “15 Don’t get me wrong, it’s important for your organization to pay attention to some trends—hell, we even published two of those headlines above (not the puppy one). “5 Marketing Trends for 2015 That You Can’t Ignore”. “5 5 Social Media Trends That Could Impact Nonprofits In 2015”. “20

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