Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

We know that good practice is to establish measurable objectives for your social media strategy and identify the audience before you executive. The target audience is people who work for nonprofits. There are some new third party analytic tools. I look at the following metrics: Total Interactions. What does that mean?

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Social Media Measure Action Media 113

Zen and the Art of Nonprofit Technology

APRIL 3, 2009

The thing that is prompting this post is the little storm about the security metric that we used to try and get a handle on the security of the 4 different systems we reviewed. The report isn’t about security, it’s a very, very broad comparison of the systems, with security as a very small component. More on that in a bit.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 1, 2010

We know that good practice is to establish SMART objectives for your social media strategy and identify the audience before you executive. Then at the end of the month, allocate a half hour to look at the numbers for the month in comparison to other months – and look for insights and trends. It doesn’t have to be that way.

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Social Media Strategy Media Social 99

Neon CRM

JUNE 2, 2023

Nonprofit engagement metrics can help you understand your organization, but you’ve probably seen the same terms over and over again in your research. By embracing a few overlooked metrics, you will be able to go deeper into that information. By embracing a few overlooked metrics, you will be able to go deeper into that information.

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Metrics Rate Nonprofit Social Media 52

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

After you've been able to use metrics to learn what works and adapt your approach, you can use a traditional approach which begins with defining value and culminates with a financial calculation that could go something like this. It uses metrics to measure your results and help you improve your strategy over time. Defined Audience.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 29, 2008

In Google Analytics I'm closing looking at referrals. I did a comparison of time on-site with top referrals and Twitter referrals stay longer than Google. This post from Cometrics -- Developing Metrics for Conversation for Twitter -- has lots to ponder. A side benefit is that brings people over to my blog.

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Twitter Ratio Google Artist 74

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game. So when I heard that one of the leading subject matter experts on social media metrics - Jeremiah Owyang - was the guest of honor at a local social media networking event , I decided to go. So, here's the session description: Social Media Metrics/ROI Game.

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Metrics Social Media Media ROI 56

Neon CRM

MAY 31, 2023

By using data and analytics to track donor behavior and preferences, you can tailor their communication and fundraising strategies to better engage and retain your donors. Fundraising Donor Management Software Comparison: What’s Right for Your Nonprofit? It also involves careful analysis and upkeep of your donors’ data.

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Donor Management Guide Retention 52

EveryAction

AUGUST 17, 2016

It’s no secret that storytelling in the digital age is essential for nonprofits , but the efficacy of stories depends largely on how clearly and strategically they’re communicated to each audience, or persona. Ultimately, the aim is to have a new, engaged audience to share stories with and activate to give and/or advocate for your cause.

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Software Donor Management Template 100

Nonprofits Source

JANUARY 23, 2023

Google provides Ad Grant participants with free access to Google Analytics. Google also uses a metric called ‘Quality Score’ to measure the effectiveness of different keywords, and each of your keywords must have a minimum Quality Score of 3. Track marketing performance. Choose valuable keywords.

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Grant Google Guide Nonprofit 52

The Modern Nonprofit

FEBRUARY 20, 2024

For nonprofits, it’s essential to have an effective website that engages your audience and drives them to take action, whether that’s donating, volunteering, raising awareness, or other forms of support. Sign up for a Google Analytics account and install the tracking code on your website to start collecting data.

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Websites Guide Impact Metrics 59

Tech Soup

MAY 24, 2011

A Cooperative Approach to Web Design Building a website doesn’t have to be hard, but it does require some thinking about your nonprofit’s message, audience, and goals. Gateway to the Arts: A Web Design Story Learn how one Pittsburgh-based nonprofit built a new website around the needs of its audience. Week 1: The Basics.

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Websites Open Source Library Analytics 48

Get Fully Funded

JULY 23, 2023

You need to create a social media plan and strategy that uses the right platforms in the right way to make the right Asks to the right audiences. You should only be on the social media platforms where your audiences are hanging out. Having said that, let’s look at some of the most common ones where you can probably find your audience.

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Social Media Media Strategy Social 98

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

Measuring the success of social media efforts can't be done with a single metric. I think there will be different metrics for different strategies, organizations, and tools. Kaushik suggested these metrics for benchmarking blogs: Raw Author Contribution (posts & words in post). Audience Growth (content consumption ???

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Reflection Measure Technorati Metrics 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 14, 2014

For US nonprofits, we turn to the the Pew Internet and America Life for studies and audience research about the hyper-connected. I’ve been curating infographics summarizing social media and social network studie s of American and global audiences, but one of the best resources global social media and mobile data is We Are Social.

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