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6 Tips for Analyzing Online Fundraising Campaigns

Bloomerang

It can be helpful to set up dashboards that give you a daily overview of key performance metrics and trends for each of your campaigns. Also, be sure to set up more detailed reports for deeper analysis. A good place to start is to think about the metrics that are most important to each campaign. Your branding/images?

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How to Run Facebook Fundraising Ads: 5 Simple Steps

Nonprofit Tech for Good

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. This is absolutely critical because it allows you to set up the right kind of ad campaign, and it also lets Facebook report back on key metrics about your ads, including how many people are giving, and how much.

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How to Buy Fundraising Software That Lasts: Essential Guide

Bloomerang

Save your most-used reports as templates to reuse in future data analysis. Here’s a quick overview of some of the most useful marketing platforms: Email marketing platforms allow you to schedule email campaigns in advance, segment your subscribers, and measure email marketing metrics. Customized donor reports.

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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

Surveys, interviews, and data analysis can reveal the equivalent of that Rolls-Royce insight – the key emotional triggers, values, and desires of your existing and potential supporters. Review tactics like monthly giving programs and recurring emails that generate habitual support. Passionate explaining of impact?

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What the Research Says About Increasing Facebook Engagement

Beth's Blog: How Nonprofits Can Use Social Media

Click for Larger Image. John Haydon did a pattern analysis of different Facebook Wall posts that were questions “ 16 Ways To Get More Comments on Facebook “ that illustrate different examples of questions. Jo Johnson over at the London Symphony is a master of this technique. Mari Smith also has a post here.

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Reflection and Analysis: Gnomedex Real-Time Social Fundraising Experiment

Beth's Blog: How Nonprofits Can Use Social Media

Click to see the larger image. I've been a little shell shocked for the past few days, but wanted to share this reflection and analysis of the Gnomedex fundraising experiment. And while you can use this method to do an ROI analysis, the real gold is the deeper understanding of what works and what doesn't. Why was it a success?

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Tips and Cheat Sheets To Help Your Nonprofit Plan and Implement FB Brand Page Changes

Beth's Blog: How Nonprofits Can Use Social Media

We got a peek at the new features and functionality – and we now have a 30 days to prepare, so we don’t have to drop everything and have a new page up in the next 25 minutes! We can review the changes, figure out a strategy, and implement the changes. Here’s my suggestions: 1. Mashable has this post.

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