Remove Analysis Remove Comparison Remove Conversation Remove Trend
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Google Analytics and Benchmarks: HAWK

M+R

Even comparing Total Users from UA to GA4 is not an apples-to-apples comparison since the method Google Analytics uses to track users changed from UA to GA4. This allows us to look at Giving Tuesday and Year End trends across participating organizations. Give it a read here !

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What 2020 year-end fundraising can tell us about 2021 

M+R

We also use the median for our comparisons, so that one outlier doesn’t skew the whole set. Of the 25 M+R clients who provided data for our Giving Tuesday analysis, 74% saw an increase in overall revenue, 60% reported an increase in gifts, and 44% reported an increase in average gift. And boy, were there some outliers this year.

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Twitter Is 2nd After Google in Referrals To My Blog, But They Stay Longer.

Beth's Blog: How Nonprofits Can Use Social Media

I do share URLs to my posts, but try to link to a conversation. I did a comparison of time on-site with top referrals and Twitter referrals stay longer than Google. Paul notes, "I find a lot of ideas in the streams of conversation." Twitter As A Conversation Tool. Is Twitter A Traffic Tool, Not.

Twitter 74
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Listening Curriculum: Draft - What you think?

Beth's Blog: How Nonprofits Can Use Social Media

You know your first step is listening, but before you jump into a river of conversations and keywords and even before you touch the tools, you need to be ready to listen. Pattern Analysis . Finally, you'll need to start to engage with your network and have a conversation. Tactical Module 2: Participating in the conversation.

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May the Source Be with You: The Importance of Multichannel Reporting at End-of-Year

Connection Cafe

You’ve no doubt labored over the perfect end-of-year plan that falls in line with the continuing trend of covering all of your multi-touch, multichannel donor experiences. Wouldn’t it be a shame to have inadequate reporting and analysis to actually find out how your medium-spanning strategy performed? Analysis and Retrospective.

Report 20
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NTEN and TechSoup Webinar: Share Your Story - ROI and Social Media - Slides and Notes

Beth's Blog: How Nonprofits Can Use Social Media

Definition: An analysis that looks at the benefits, costs, and value of a technology project over time. Financial calculations: net gain, opportunity cost, or comparison to other method. ROI analysis requires documenting, collecting data, and internal discussion and cooperation. It answers the "Was it worth doing?" Investment.

ROI 50
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Key Findings from the 2022 Blackbaud Target Analytics donorCentrics Sustainer Summit

sgEngage

This year’s summit included data from a variety of sectors, drawn directly from participant CRMs and standardized to allow for consistent comparisons. The analysis is based on a July – June fiscal year, covering the period of FY2017 through FY2021. Conversion from Single to Recurring Insights . billion in FY2021.