Whole Whale

SEPTEMBER 8, 2023

Surveys, interviews, and data analysis can reveal the equivalent of that Rolls-Royce insight – the key emotional triggers, values, and desires of your existing and potential supporters. Study email subject lines and opening sentences that motivate instant open rates. The metrics showed the ads were not effectively driving growth.

Lesson 59

Lesson Fundraising Digital Test 59

NTEN

MARCH 19, 2009

I just finished reading the 2008 donorCentrics Internet Giving Benchmarks Analysis , put out by Blackbaud company Target Analytics. Despite the fact that online-acquired donors give higher gifts both initially and over time, they renew at lower rates overall. Get the report and read it.

Attention 36

Attention Metrics Online Fundraising 36

NonProfit Hub

FEBRUARY 18, 2021

You might answer this question with metrics like the number of new donors or the number of donations. While these basic figures can be informative from a year-over-year trend perspective, they do a poor job answering questions like: Why did these metrics change? I consider those basic metrics to be “rearview mirror” metrics.

Metrics 87

Metrics Fundraising Retention ROI 87

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 15, 2013

What seemed to resonate most with the crowd was the concept of “ One Metric That Matters.” But then looked at the conversion rate for the video it was a zero! KD Paine reminded us again that we become what we measure so choose wisely. KD says don’t use pie charts, plot your data over time.

Measure 98

Measure Data Facilitation Teen 98

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2009

As you can see the words paint a picture of a traditional ROI analysis, with the emphasis on quantitative, measurable results. Click to See Larger Image I have been noodling around with this chart to show that insight comes before dollars, but if you measure and improve your initial pilot efforts over time, eventually the dollars do come.

ROI 50

ROI Social Media Reflection Question 50

Bloomerang

FEBRUARY 1, 2023

This helps you monitor your progress with various campaigns, your donor retention rate, and other metrics that are important to your fundraising success. For example, if you see a high bounce rate on your donation page, you may rethink the donation form you’re using and switch it out for one that’s more user-friendly.

Org 80

Org Raise Tools Help 80

NTEN

NOVEMBER 20, 2008

To help relieve these demands, many organizations are turning to Business intelligence tools to retrieve, organize, and share knowledge for analysis and guided decision-making. BI can improve the speed and quality of decision-making by providing real-time information about key performance metrics. What is Business Intelligence?

Business 44

Business North America Metrics Analysis 44

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 21, 2011

Our data might be the most metrically driven data you’ve seen. That’s right, we are metrics freaks. For example, if you get higher conversion rate, you go out for ice cream (or shaved ice if you’re in Hawaii). Visual Humor: Don’t just use numbers, bar charts, and graphs. Data is plentiful.

Measure 97

Measure Fun Hawaii Metrics 97

Care2

NOVEMBER 15, 2007

Á la our Causes analysis awhile ago , we examined 150 nonprofit profiles on MySpace to see which functions people were using, how those features were working, and how much money their profiles were raising. This chart shows the percentage of nonprofits using each feature. But was there ever any gold? And is there any left?

Social Media 28

Social Media Place Myspace Advocacy 28

Care2

NOVEMBER 8, 2007

Á la our Causes analysis awhile ago , we examined 150 nonprofit profiles on MySpace to see which functions people were using, how those features were working, and how much money their profiles were raising. This chart shows the percentage of nonprofits using each feature. But was there ever any gold? And is there any left?

Social Media 28

Social Media Place Myspace Advocacy 28

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 16, 2011

If don’t synthesize the ongoing stream, it gives me vertigo. I set aside an hour or two a month to review my valid metrics , but also to do a meta synthesis of the conversation to curate the best points and resources. Pick valid metrics in the context of an integrated campaign. How many by when? Guides, not report cards.

Facebook 101

Facebook Network Metrics Nonprofit 101

Beth's Blog: How Nonprofits Can Use Social Media

MAY 16, 2007

Kevin Gamble left me a comment on a google analytics post that the " Depth of Visit Report " was one of the best metrics (coupled with referring source) for understanding visitor behavior on his university's web site. Kaushik offers up some metrics for blogging: Raw Author Contribution (posts & words in post).

Measure 50

Measure Social Media Tools Technorati 50

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

Measuring the success of social media efforts can't be done with a single metric. I think there will be different metrics for different strategies, organizations, and tools. Kaushik suggested these metrics for benchmarking blogs: Raw Author Contribution (posts & words in post). You can do an analysis of your blog feed here.

Reflection 50

Reflection Measure Technorati Metrics 50