6 Generations of Giving: Who Gives the Most and How They Prefer to Give
Nonprofit Tech for Good
AUGUST 4, 2023
When we look at the giving landscape in North America, the preferences and motivations for giving vary across different generations. Preferred contact methods: Voice calls, Text or SMS messaging, email, social media posts Preferred donation methods: Online giving 3) Generation X (1965-1980) Average annual gift of $732 across four charities.
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