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How to Improve Donor Retention

Allegiance Group

Donor retention is the second-highest concern for nonprofits, according to the 2022 CCS Philanthropy Pulse survey. What is donor retention? Donor retention measures how many donors continue to give to your organization. Understanding what may have encouraged the first and subsequent donations is key to understanding retention.

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6 Tips on How to Use Social Media to Acquire New Donor Prospects

Nonprofit Tech for Good

Development audit after development audit of small- to mid-sized organizations reveals that while donor retention remains a critical issue there is also another issue that is equally important. Gone are the days of list acquisitions and swapping of mailing lists. Social media sites are for relationship building.

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5 Call-to-Actions for Your Nonprofit’s Donation Confirmation Page

Nonprofit Tech for Good

Once you’ve thanked your donors , you can add another call-to-action to the page that will encourage them to continue engaging with your organization and help build a lasting relationship. 4) Add to Mailing List. Thanking your supporters after giving is crucial to donor retention and making them feel more connected to your cause.

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Turn your season of giving into a season of gratitude 

Candid

But unfortunately, the average donor retention rate in 2022 was 42.6%, making it the lowest rate on record. For example, Candid’s development team aims to do this quarterly to strengthen our relationship with our funders. Prep thank you cards, so you can easily put them in the mail when donations come in.

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What Are You Doing with Your Donor Data?

Greater Giving

Donor Data Management How To Supercharge Relationships You’ve spent weeks, months, or even years collecting every bit of data your donors produce. You can supercharge meaningful relationships when you implement smart donor data management processes. Use your mailing list effectively. Organize and segment your data in your CRM.

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Reach Full Funding Potential: 6 Donor Acquisition Strategies

Allegiance Group

Developing a digital donor acquisition strategy takes a similar approach to direct mail. It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. What is the difference between donor acquisition and retention? While different, these concepts are related.

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The 9 Best Nonprofit CRM Solutions (Updated for 2023)

Bloomerang

This type of stewardship helps boost donor retention. Increase donor retention: Some nonprofit CRM solutions (like Bloomerang !) Bloomerang gives users access to a dashboard that actively tracks your retention rate to keep it top of mind for your entire team. Be sure your nonprofit CRM can create both: Letters and mailings.

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