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Early guidance on Threads, Meta’s answer to Twitter

M+R

Maybe you (or your audiences) are still waiting on an invitation to Bluesky. Here’s what we like about Threads: Easy, captive audience. If you have an Instagram presence, you can quickly build your Threads audience based on your IG following. Threads has a built-in audience and simple integration with Instagram.

Twitter 102
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Designing a Desktop Menu That Actually Helps Your Audiences Navigate

Forum One

So, how do we help our audiences find the information they need? Designing a desktop menu is one way; it’s one aspect of navigation that informs a website’s overall structure. Before identifying which menu approach is appropriate, make sure your team is aligned on overall goals, audiences, and content needs. A dropdown menu.

professionals

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Paid Media Reporting Series, Part 1: How to Build + Use Paid Ad Naming Conventions

Media Cause

Now picture the alternative. What types of things do you test, and how can you quickly differentiate testing attributes? I find it easiest to build chunks of ad names based on target audience groupings. Go through your first audience segment and create a row for each creative variation that is running.

Report 52
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What you need to know BEFORE you start a nonprofit

Get Fully Funded

Think about your audience as someone who doesn’t know anything about food insecurity, homelessness, first generation college students, or animal abuse. An alternative is to find an established organization you can partner with or who will serve as your fiscal sponsor. Avoid jargon, acronyms and insider talk.

Nonprofit 111
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Lead Gift Committees: Success with High-Powered Volunteers

Top Nonprofits

It often includes powerful and well-connected people, and you’ll want to make sure that the meetings are well-planned and structured. Alternately, you may worry that many of the people on that committee don’t have lots of connections to wealthy people. Create a short and clear description of the purpose and structure of the group.

Gift 52
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How to Write Effective Web Copy (Part 1): Make It Readable

Connection Cafe

So, not only do your target audiences have shorter attention spans than ever, there’s ever more stuff to distract them online. Countless usability tests have shown that users don’t consume digital content the same way they consume printed content. using the Flesich-Kincaid readability test. Nearly 1 million Tinder swipes.

Web 37
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The Ultimate Guide to Google Ad Grants for Nonprofits: 2022 Edition

Nonprofit Tech for Good

For use in Program Services and better enabling nonprofits to reach their target audience in order to perform their charitable purpose. The program is available to any nonprofit that can benefit from having more exposure and a bigger audience. Geotargeting and audience set up so only those that would be interested in your ads see them.

Google 341