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Survey Says.

Connection Cafe

In addition to having a very well formatted website and some catchy social media content, the study itself is useful to nonprofits looking to engage those in their 20s and 30s in advocacy and fundraising. The 2012 report found that 77% of millennials surveyed have smartphones. You can download the full report here.

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Nonprofit Disruption: Evolving Models of Engagement and Support

Beth's Blog: How Nonprofits Can Use Social Media

My colleagues at The Monitor Institute just published a study called “ Disruption: Evolving Models of Engagement and Support ,&# a national study of member-based advocacy organizations. The study was funded by the David and Lucile Packard Foundation, The John S. View more documents from Working Wikily. and James L.

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SalesForce.Org Study: 40% of Nonprofits Planning To Integrate AI for Marketing

Beth's Blog: How Nonprofits Can Use Social Media

In the survey, they found most nonprofits plan to focus on social media & advertising, fundraising and email marketing to build out their marketing strategy over the next three to five years. In comparison, a recent Gartner study that found that 59% of business enterprises have some form of AI deployment in operation today.

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Can Members of Congress Keep Up with the Digital World?

Care2

Are they adopting new methods fast enough to respond to their constituents in the digital age? The Congressional Management Foundation new study, Communicating with Congress: How Citizen Advocacy Is Changing Mail Operations on Capitol Hill provides some good insight.

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12 Key Digital Engagement Trends from the 2018 M+R Benchmarks Report

Everyaction

Open rates, fundraising click-through rates and page completion rates for both fundraising and advocacy all went down. While social media platforms are in constant evolution, nonprofits are learning to innovate and experiment with engagement techniques for advocacy and fundraising. But only 6% took three or more actions.

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Why Nonprofits Need a Values-Based Social Media Strategy

Non Profit Quarterly

A 2017 study conducted by Amnesty International showed that Black women are 84 percent more likely than White women to be mentioned in abusive tweets. Consider a survey or focus group to find out where and how your followers spend their online time—and what needs and concerns they have when interacting online.

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Your Audience’s Content Is King (and Your Content Is Subservient to It)

Connection Cafe

When it comes to advocacy and political campaigns, we must understand how our audience is talking about our issues and candidates before we know what to share on our social media platforms. Obtrusive observation of people’s behavior—behavior that is deliberately prompted—means that the subject knows they are being studied and measured.

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