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Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test

Nonprofit Tech for Good

Facebook Ads are the channel that Digital Charity Lab gets asked for the most help with, by quite a distance. Because Facebook is generally a fast channel – it’s quick and easy to publish posts and ads and content can go viral really quickly – charities will often try to create last minute Facebook ad campaigns.

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New on SSIR: What the New Facebook Changes Mean for Nonprofits

Amy Sample Ward

The good news is that the nonprofit technology community is rich in sharing, and there are lots of online tutorials about this latest wave of updates on Facebook. This increased activity in a public channel is increasing search results on Google too. I’ve pulled a few of them together here.

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Storytelling Tips: Measure the ROI of Your Non-Profit’s Stories

The Storytelling Non-profit

In this article and video tutorial, I’ll walk you through how to set up a story measurement system, and how to track and analyze your data. Arguably, measuring ROI on any kind of communication or marketing activity is a channel. Begin with the End in Mind: What’s Your Desired Outcome?

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Is Your Nonprofit Too Old To Barf Rainbows on Snapchat?

Beth's Blog: How Nonprofits Can Use Social Media

The experts say that if you are over 24, you will not get it — and so I was relieved that it was SnapChat, not me and that my technical skills had suddenly disappeared like a snap. Thank god there are teenage YouTube celebrities who share excellent SnapChat tutorials like Aaron’s Break the Internet. What have you learned?

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25+ Virtual Fundraising Ideas | A Guide for 2021

Qgiv

In the past year, virtual fundraising activities have skyrocketed due to social distancing guidelines and the COVID-19 pandemic. Virtual fundraising is no longer an optional activity for nonprofits— it’s a necessity! Send Donors A Fun At-home Activity. Classes/Tutorials/Webinars. 25+ Virtual Fundraising Ideas.

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How To Spend Wisely On SEO

Connection Cafe

There are few in the digital marketing world who wouldn’t include SEO in their strategy, with organic search being the dominant channel (gaining 53% of web traffic in 2019). These include ‘on-page’ and ‘off-page’ SEO activities. These days, businesses look to SEO experts to run their campaigns.

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Tips on how to mobilize your supporters

Care2

. • JD Lasica (that’s me) offered a one-stop shop for resources on how nonprofits and cause organizations can use social tools : a landing page that aggregates resources on social networking tutorials, handouts, top fund-raising tools and much more. “Recognize people who are active on your behalf,&# Andres urged the crowd.

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